Organic Social Media Manager

Requirements

• Able to build a platform‑specific organic social media strategy from scratch: define objectives, prioritize platforms, set an editorial calendar, and adapt the approach based on data
• Strong editorial judgment: knows what Alan should say, how, and where, and can make fast, autonomous decisions decisively
• Can produce social‑first content autonomously across formats (short video, carousel, static, copy‑led posts), both hands‑on and through AI‑assisted workflows
• Experienced with AI tools for content creation and able to design agentic pipelines
• Has an eye for what works natively on each platform, not someone who repurposes the same content everywhere
• Able to read social analytics and turn them into actionable editorial decisions
• Experienced building simple and rigorous reporting frameworks
• Ownership mindset : takes full responsibility for the social presence
• Systems thinker : thinks in workflows and leverage points, not just individual posts
• Scrappy and resourceful : comfortable with frugality — finds creative solutions with limited budget, doesn't need a big production team to produce great content
• Curious and fast‑learning : obsessed with what's new on social, on AI tools, on platform algorithm changes — and translates that curiosity into experiments
• Collaborative: builds strong working relationships across teams, communicates clearly, and makes it easy for others to contribute to social
• Strategic and business‑aware: understands that social is a business tool, so is able to balance reach and engagement with brand coherence, audience quality, and broader company objectives
• Comfortable with ambiguity : the social strategy is not fully defined yet. This person needs to be energized by building on a blank page, not paralyzed by it
• French : native level, perfect written syntax — the majority of content will be in French
• English : fluent (working language at Alan, used daily)
• Spanish or Dutch : a plus given Alan's presence in Spain and Belgium

What the job involves

• Build and execute on Alan's social media organic strategy internationally in order to turn Alan into the undisputed health reference on socials:
• Define Alan's unique voice on social media
• Drive the online conversation about health
• Build our AI‑powered production system for scalable content production, and grow engaged communities across platforms
• Execute the social media strategy in France
• Global role:
• Define Alan's social voice, creative direction, and platform‑specific frameworks (Linked

  In, Instagram, Tik

  Tok, You

  Tube), including which personas to target on each channel
• Drive coordination with Brand, Product Marketing, and Growth to ensure social is embedded in every major moment (product launches, campaigns, events)
• Bridge organic and paid efforts on Meta and YouTube, ensuring both work in concert to maximize reach, consistency, and performance
• Align with each country team on editorial pillars (key themes and topics reflecting Alan's positioning) and platform priorities (which channels to activate and at what intensity per market)
• Set the measurement framework: follower composition, UTM tracking, brand awareness surveys, and social listening, with regular performance reviews shared cross‑functionally
• France execution:
• Own and execute the France organic social strategy end‑to‑end, across the full content mix: educational content, product storytelling, employer brand, community engagement, and campaign amplification
• Ensure France content is consistent with global frameworks while reflecting local market nuances
• 2. Build and operate an AI‑powered content production and distribution engine
• Design and implement an agentic content workflow using AI tools (LLMs, image generation, video automation) to dramatically increase production velocity without proportional headcount growth
• Create a scalable system where subject‑matter experts across the company (product, medical, growth, country teams) feed raw inputs (data, stories, product updates) that get transformed into publish‑ready content at scale
• Define and operate the distribution logic: publishing cadence, platform‑specific formatting, timing, and scheduling across all active channels
• 3. Grow and animate Alan's communities
• Reactivate Instagram, TikTok and Youtube with a social‑first content approach
• Run proactive community engagement
• Key outcomes by 1 year
• A clear, living organic social media strategy is in place and understood across Alan — platforms are prioritized, editorial pillars are defined, and Brand, Product Marketing, Growth, and country teams are aligned on what Alan stands for on social and how to contribute to it
• An AI‑powered content production system is operational : agentic workflows handle scheduling, drafting, and basic repurposing, freeing up human time for creative strategy and high‑value content
• Platform activation and posting cadence have been defined and implemented based on audience data and strategic priorities
• A measurement framework is live : we know who follows us, whether content drives traffic, and whether brand awareness among target audiences is moving
• Social has demonstrably amplified at least 2 major brand campaigns: the person has owned the organic social amplification strategy end‑to‑end for at least two significant brand moments, with measurable contribution to reach and engagement vs. previous benchmarks