Omnichannel marketing manager

Overview

ViiV Healthcare is a global specialty HIV company focused on researching and delivering new medicines for people living with, and at risk of, HIV. The organization emphasizes a mission-driven approach, education for prevention and treatment, and holistic programs to improve access to care. This role is based in Durham, NC and may be eligible for a domestic relocation package.

Role

The HCP Omnichannel Marketing Manager, Cabenuva, is responsible for leading the development and execution of digital channel marketing activities in the US that drive meaningful engagement with healthcare professionals. The ideal candidate brings a performance-oriented mindset, strong digital craft, and the analytical rigor to translate data into optimized customer journeys and campaign decisions.

Responsibilities

• Lead content creation and execution across core HCP digital channels including brand website, email, social media, programmatic display, standard display, and SEM/SEO
• Partner with brand and cross-functional teams to align digital channel execution to the broader omnichannel strategy and HCP customer journey
• Manage agency partners in the development of creative assets and execution of digital tactical plans
• Manage materials through the Promotional Review Team (PRT) / Copy Approval process, ensuring timely and compliant review of all digital assets
• Foster collaborative relationships across brand, medical, regulatory, insights and analytics, and other cross-functional stakeholders
• Identify opportunities to test, learn, and iterate across digital channels to continuously improve performance and HCP experience
• Apply a performance-focused approach to campaign management, establishing KPIs and monitoring channel metrics; dedicate approximately 25–30% of time to omnichannel performance data to derive insights and drive data-driven optimizations

Why You?

Basic Qualifications

• Bachelor’s degree
• 4+ years of experience in digital marketing, with hands-on experience across two or more channels (website, email, paid social, programmatic/display, or SEM/SEO)
• Experience working with and managing external agency and media partners
• Experience managing materials through a formal review and approval process (pharmaceutical PRT/MLR or equivalent regulated industry review)

Preferred Qualifications

If you have the following characteristics, it would be a plus:

• Prior pharmaceutical or healthcare industry marketing experience
• Experience in HIV, infectious disease, or specialty care therapeutic areas
• Depth of experience in social media strategy and execution, including paid and organic social for professional audiences
• Familiarity with HCP audience targeting and digital media planning
• Experience working in a matrix team environment across brand, medical, legal, and regulatory functions
• Strong project management skills with demonstrated ability to manage multiple priorities and meet deadlines
• Experience working with media agency-reported performance data
• MBA or advanced degree in a related field

LI-ViiV | LI-GSK

Please visit for benefits information to learn more about the comprehensive benefits offered to US employees. All ViiV employees receive the same benefits options and plans as GSK employees.

Why Us?

At ViiV Healthcare, we are committed to leaving no person living with HIV behind. We continue to pursue breakthroughs to reduce the impact of HIV and strive to end the HIV epidemic. We operate as a company solely focused on combating, preventing, and eradicating HIV and AIDS, with a history rooted in collaboration with GSK and Pfizer. We offer employee benefits associated with GSK through our partnership and maintain a truly inclusive culture to support our mission.

If you require an accommodation or other assistance to apply for a job at ViiV, please contact the Recruitment Staff via email.

ViiV is an Equal Opportunity Employer. All qualified applicants receive equal consideration for employment regardless of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or any basis prohibited by law.

Important notice to Employment businesses/Agencies: ViiV does not accept referrals from employment businesses or agencies without prior written authorization. See CMS information page for applicable requirements where relevant.