Network communication leader

Job Description

Being a communications leader for Decathlon's Ile-de-France network means implementing and driving national communication strategies across all stores. But it also means understanding and analyzing the region, its specific characteristics, its athletes, and its customers, to shed light on communication challenges and define a relevant media plan that complements the national communications strategy. Reporting to the network communications leadership team, you will work alongside the French external communications teams and will be responsible for:

Coordinate and ensure the operational implementation of overall communication strategies:

• Understanding national systems and the issues
• Raise awareness among store managers in the region regarding all communication tools (sales operations, events, corporate communication, internal communication, etc.) and ensure compliance with national guidelines.
• Supporting store managers in ordering communication materials for each sales campaign
• You are an ambassador for this overall strategy

Co-creating a local communication strategy:

• Analyze the local market based on the region's trade policy and available quantitative and qualitative studies.
• Understanding the target profiles to win over, the priority services to demand, the customer portfolio, and the local points of differentiation
• Assess the need for a local communication strategy
• Co-write, with the help of the national communications and marketing team, a local communications policy and develop a coherent and complementary media plan
• Develop a communications budget based on national and regional budget guidelines
• Measure campaign performance rigorously

Location :

Based in Lille with weekly travel to Paris, or based in Paris with weekly travel to Lille

You Are / Have

A minimum of 2 years' experience in strategic marketing (market analysis of the sports sector in Paris, market potential in mobility, running and fitness, trend analysis, consumer insights, etc.) and/or in communication strategy

You know how to read, understand, and synthesize marketing studies

You know how to define a communication strategy and a media plan

You have an affinity for retail

You are creative, original, and proactive.

You demonstrate your ability to organize and manage a project efficiently.

You feel comfortable effectively managing a diverse range of talents

You love strategy and enjoy a challenge

You adapt easily to all changes, you know agility well

You are independent and you enjoy working in a network

Tu as une aisance à l’oral et à l’écrit

Tu es passionné de sport et du client

Tu as une aisance relationnelle et un leadership naturel pour fédérer des équipes

Tu sais faire preuve de courage managérial pour être en capacité de dire non, de challenger, de tenir tes positions