National Sales Manager

Overview

WD-40 Company is known for creating products that solve problems. Our real competitive advantage is our people. We’re a global business with a human-sized feel, where curiosity is encouraged, ideas are valued, and people are empowered to make a meaningful impact. We’re looking for a National Sales Manager to lead our commercial strategy in France and help drive the next phase of growth across our business.

Location: Lyon – Remote (requires occasional in-person meetings). Candidates must be authorised to work in France.

What You’ll Be Doing

As our National Sales Manager you’ll lead the development and execution of our national sales strategy across multiple channels, ensuring we continue to grow revenue, profitability, and market presence.

• Lead, coach and develop a high‑performing sales team.
• Drive strategic customer relationships across national and key accounts.
• Build and execute commercial plans that deliver sustainable growth.
• Partner closely with Marketing to create compelling customer and shopper programmes.
• Identify new business opportunities and expand our presence across relevant channels.
• Use market insights, customer data and e‑commerce trends to shape commercial decision‑making.
• Lead customer negotiations, forecasting, budgeting and business planning activities.
• Champion collaboration across teams, functions and markets.

What You’ll Bring To The Role

We’re looking for someone who is commercially driven, people‑focused and passionate about building strong relationships.

• Significant experience in sales leadership within FMCG, retail or related sectors.
• A proven track record of delivering commercial growth through key account management and business development.
• Strong negotiation, strategic planning and forecasting capabilities.
• Experience leading and developing high‑performing teams.
• Excellent stakeholder management and influencing skills.
• A data‑driven mindset with the ability to turn insights into action.
• An understanding of modern omnichannel and e‑commerce environments.
• Fluent French and strong English communication skills.

Total Rewards

Our competitive and comprehensive benefits package includes life‑enhancing health, wellness and financial programmes, profit incentive rewards, healthcare, generous pension contributions and support for learning and development. Salary range €70,000–80,000 per year + Car + Bonus + Benefits.

About Us

At WD‑40 Company, we believe that purpose‑driven and values‑guided people create amazing outcomes. Our why is refreshingly simple – we exist to create positive lasting memories in everything we do.

Why You Should Apply

• A strong values‑aligned organisation where contributions are acknowledged and rewarded.
• A learning‑based culture where employees believe they can achieve their career objectives.
• High employee engagement in our recent global survey.
• Employees actively recommend WD‑40 Company as a great place to work.

Do You Align With Our Values?

Please consider employment with WD‑40 Company if you feel as strongly about our values as we do: we live, breathe and play by our values every day.

Thank you for considering WD‑40 Company in your career search!

At WD‑40 Company we foster a culture of inclusion where all individuals are recognised, valued, respected and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs and preferences.