MOBILE APP PRODUCT MANAGER (F/H)

Missions

Consolidate and drive the overall mobile app strategy, in alignment with the company’s business objectives.

Propose a coherent product vision that integrates business, brand, and technological challenges, in close collaboration with Tech and Brand teams.

Strategy Definition & Leadership

• Consolidate and drive the overall mobile app strategy, in alignment with the company’s business objectives.
• Propose a coherent product vision that integrates business, brand, and technological challenges, in close collaboration with Tech and Brand teams.

Product Vision & Roadmap

• Lead the entire mobile app customer journey.
• Build, consolidate, and prioritize the product roadmap, closely aligned with digital strategy OKRs.
• Define and prioritize high-impact features focused on user value and business performance.

Product Quality & Performance

• Track and analyze key performance indicators (MAU, conversion rate, downloads, etc.).
• Monitor customer satisfaction throughout the journey, from order placement to delivery.
• Identify and drive continuous improvement initiatives through a structured discovery approach in collaboration with UX and Data teams.

Product Evangelization & Internal Alignment

• Ensure internal product marketing: communicate the roadmap, priorities, and progress to stakeholders and regional teams.
• Promote features and product launches across the organization.
• Regularly communicate results, impact, and value delivered by the product. Prioritize and arbitrate incoming requests in line with the overall product vision; propose alternatives and convince stakeholders to align on a shared vision.

User Experience & Data

• Act as the guardian of a consistent, innovative, and premium omnichannel digital experience, aligned with the product vision.
• Analyze user journeys using analytics tools (Google Analytics, Contentsquare) and customer feedback (Voice of the Customer, app store ratings).
• Prioritize product evolutions in collaboration with UX, Data, and Build teams.

Mobile Ecosystem

• Manage the mobile ecosystem by establishing and leading partnerships with vendors and service providers.
• Contribute to the development, maintenance, and overall performance of the applications.
• Go-to-Market & International Rollout.
• Coordinate app launches with stakeholders and regional teams.
• Define and execute go-to-market strategies aimed at increasing downloads and active user engagement.

Market Intelligence & Innovation

• Conduct continuous monitoring of mobile trends, AI innovations, and UX/UI best practices to ensure a differentiated and premium experience.

Management

• Manage one Product Owner: day-to-day management, product vision sharing, coaching, and mentoring.

Profil

• 3 years+ of proven experience as a Mobile App Product Manager, ideally in an e-commerce / Fashion Retail environment.
• Strong customer focus, business-value oriented product mindset, and a passion for innovation, ideally in the Fashion Retail industry.
• Strong mastery of Agile practices at scale: roadmap management, quarter planning, agile ceremonies, release communication.
• Solid skills in data analysis and KPI tracking.
• Fluent English required in an international environment.