Michelin Lifestyle Partnerships Director, Europe (F/M)

Mission

Partnerships Director, Europe leads the commercial growth of the MICHELIN Guide across Europe (23 markets), steering a team of eight Business Development Managers and driving the successful delivery of partnership revenue targets and organizational growth. The role acts as a bridge between the global commercial strategy and local market execution, ensuring the MICHELIN Guide’s value proposition is positioned effectively with partners, prospects, and key stakeholders.

Sales Strategy & Revenue Growth

• Own regional revenue targets and drive year‑on‑year growth through proactive pipeline development and strategic account acquisition.
• Translate global sales vision into an actionable regional strategy, collaborating with the Regional Marketing Manager on a comprehensive go‑to‑market plan.
• Generate new sponsorship opportunities within priority market sectors (tourism, luxury, lifestyle, F&B, financial services) and demonstrate value creation.
• Manage the P&L for the region, ensuring accurate forecasting and profitability through strategic sales planning.
• Implement a Key Account Planning framework and maintain up‑to‑date CRM data for effective sales steering.
• Champion long‑term partnership value, delivering high client satisfaction and retention.

People Management

• Lead, coach, and develop a high‑performing team of Business Development Managers, fostering ambition, accountability, collaboration, and continuous improvement.
• Set clear performance expectations, align the team with sales processes, practices, and policies.
• Support the team in complex negotiations, strategic account planning, and high‑value partnership conversions.
• Directly manage a Regional Marketing Manager and coordinate with the Regional Head of Events to ensure fluid regional steering from prospecting to project delivery.

Cross‑Functional Collaboration

• Work closely with global sales leadership to align priorities, share insights, and shape the global commercial strategy.
• Partner with marketing, operations, digital, and editorial teams to build a strong market presence and a client‑centered approach.
• Contribute to a culture of sharing among regional partnership leaders, ensuring consistent implementation of the global sales vision and effective prioritization of multi‑regional or global partnership opportunities.

Key Experiences

• Sponsorship Sales
• Sponsorship Marketing
• Analytical thinking
• Developing networks
• Relationship building
• Negotiation
• Marketing experience considered a plus

Languages

• English – Fluent
• French – Fluent
• Spanish – considered a plus

Compensation

95k€ + bonus + social package. Compensation varies with profile and experience.