Member Activation Specialist (M/W)

Job Description

The Member Activations Specialist coordinates the local execution of the Loyalty Program, ensuring alignment with both Global Retention & Loyalty strategies and local market relevancy. Serving as the key liaison between HQ and local Marketing teams, this role champions local loyalty efforts while maintaining consistency with global directives.

Reporting to the Global Loyalty Manager, the Member Activations Specialist plays a critical role in increasing member engagement and retention.

Main Responsibilities

Program Implementation and Training

• Brief and train local Marketing teams on global loyalty guidelines, ensuring local plans are effectively aligned with global strategies, and designed to increase Customer Lifetime Value (CLV), repeat purchases, and net revenue overtime.

Member Marketing Activations

• Develop and manage a Member Activations Calendar focused on driving member engagement through a variety of initiatives such as events, giveaways, and localized rewards tailored to different member segments.
• Collaborate with EMEA marketing teams to make sure all relevant local events and activations are gated to members and communicated to existing members.
• Plan and execute premium, exclusive events for top-tier members to reward loyalty, offering behind-the-scenes experiences and unique brand insights.

Collaborative Campaign Integration

• Work closely with global marketing teams to integrate loyalty features into global activations and marketing campaigns.

Performance Analysis & Optimization

• Track, analyze, and report on the success of activations and campaigns, with a focus on their impact on CLV, repeat purchases, and net revenue.
• Provide actionable insights and recommendations for continuous improvement.

Market Trends & Innovation

• Stay updated on global retention, loyalty, CRM, and experiential marketing trends, and incorporate these best practices into local strategies to maximize impact.

Qualifications

Hard Skills

• A degree in Marketing and/or Communication or related fields.
• Experience with event planning and hospitality.
• 3 to 5 years of experience in CRM, marketing initiatives, loyalty or related fields in an omnichannel Direct-to-consumer environment.
• Experience in working with complex processes, involving multicultural teams in different locations.
• Experience working with CRM & Loyalty programs.
• Must be creative and results oriented, while working with high energy.
• Excellent presentation skills, with the ability to inspire and communicate.
• Flexible project management style with the ability to quickly adapt in an international environment.

Soft Skills

• Sense of customer service: Understand and integrate the needs of internal/external clients, responding adequately to the interest of the company and the consumer.
• Ability to work as a team member and to collaborate: Promote information sharing and team spirit, contributing to collective efficiency.
• Ability to lead and/or support change: Encourage, educate and manage the change. Be able to ask questions, adjust their behavior and methods when necessary to achieve the expected results.
• Professional commitment: Demonstrate passion and personal investment to develop our brands and products.

Additional Information

Location: Annecy, France

Contract type: Permanent position, full time