[Medusa Malherbe] Creative Director Campaigns & Brand Content – H/F

Overview

Medusa – The Creative Agency of Malherbe Paris Group. The Creative Director – Brand Content & Activation leads and grows the Brand Content & Activation offering at Medusa. The role shapes and expresses brand identities through captivating, strategically grounded creative work—not trend-driven, but fuelled by meaningful, aesthetic intuition. Every project should mark a clear “before” and “after,” delivering a global, integrated vision that ensures seamless offline and online coherence across all touchpoints. You will work closely with the partners and a 20+ person creative team.

Responsibilities

• Define and drive the creative strategy vision for Brand Content & Activation campaigns
• Develop bold, strategically rooted concepts that build emotional connection, boost brand visibility, and drive engagement
• Ensure narrative and visual coherence across all touchpoints (print, digital, social, experiential, retail)
• Develop a radical, distinctive approach aligned with the agency’s DNA and client ambitions
• Champion strong creative convictions backed by cultural and societal insights
• Inspire and guide creative teams
• Foster a collaborative work environment based on care, excellence, and innovation
• Support professional growth and skill development for creative talent
• Help recruit and retain top-tier creatives
• Shape and elevate brand storytelling and activation strategies
• Act as the main point of contact for clients, building long-term trust and loyalty
• Collaborate with account teams to ensure creative excellence matches client needs
• Oversee project progress from concept to delivery, ensuring consistency and relevance
• Monitor trends and innovations to keep work fresh and impactful
• Stay ahead of emerging trends in brand content, digital activations, and consumer engagement
• Create concepts grounded in understanding evolving consumer behavior
• Experiment with new formats and disruptive ideas to strengthen campaign impact
• Maintain an ongoing watch on the evolution of the luxury, premium, and digital sectors

Qualifications & Requirements

• Minimum 10 years of agency experience
• Proven ability to create and guide teams through meaningful, coherent, and high-impact creative strategies
• A sense-driven approach that balances strategic relevance with creative elevation
• Strong skills in brand narrative and strategic planning, with the ability to articulate ideas, messages, and values
• Excellent interpersonal skills to foster collaboration both internally and with clients
• Solid expertise in shooting and 3D production for brand campaigns
• Ability to craft bold, original creative strategies
• Mastery of narrative development in French and English
• Strong strategic mindset with the confidence to pitch and defend bold ideas
• Execution excellence to turn creative vision into flawless delivery
• 360° Brand Expertise: experience managing full-scale integrated campaigns
• Leadership: sharp communication and inspirational guidance with the ability to unify a team
• Capacity to handle multiple projects with consistent high standards
• Client relationship and negotiation fluency

Leadership & Management

• Inspire and guide creative teams
• Foster a collaborative work environment based on care, excellence, and innovation
• Support professional growth and skill development for creative talent
• Help recruit and retain top-tier creatives
• Strategic decision-making and efficient resource management

Additional Details

• Location: Boulogne-Billancourt, Île-de-France, France
• Employment type: Full-time
• Seniority level: Director

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