Medical Digital & Activation Manager - CDI M/F

Your role within a pioneering company in full expansion.

About the Role

Within the DMPC (Medical Management and Patient Consumer Relationship) Business Unit, and more specifically within the Medical Omnichannel Excellence department, we are recruiting a Medical Digital & Activation Manager. The Medical Digital & Activation Manager establishes and manages the digital roadmap and executes deployment projects to support omnichannel medical strategies. In addition, he/she leads the research of digital innovations for healthcare professionals to enrich the omnichannel experience, thus maximizing the impact of medical communication.

Responsibilities

• Translate medical omnichannel needs into a digital roadmap and deliver digital projects in cooperation with digital agencies and DAIS (IT Department).
• Lead localization of projects in new countries/territories in collaboration with local teams.
• Ensure the activation on digital channels of corporate content provided by the Medical Omnichannel Content Managers.
• Ensure the sharing of best practices and expertise in digital content activation with local medical teams.
• Analyze and assess the effectiveness of journey activation in terms of engagement and reach/impact, and propose improvement opportunities.
• Ensure the ongoing operational maintenance of the existing digital tools over time to guarantee efficient use within omnichannel strategies.
• Lead cross-functional initiatives to enable the deployment of omnichannel strategies (CRM project, universal consent, etc.).
• Act as business owner for one or more of the following channels (websites, marketing automation (emailing), digital media, etc.).
• Monitor and evaluate new innovative digital solutions to enrich the omnichannel experience around a specific indication or branded product.

Qualifications

• Master’s degree in digital / e-health or from a business school.

Required Skills

• Proven experience in Medical and/or digital and omnichannel marketing, acquired in the pharmaceutical industry and/or in a specialized agency.
• Strong command of digital technical knowledge, AI, and data analysis.
• Curious by nature, you excel at identifying and activating the most relevant communication channels for healthcare professionals.
• Knowledge of ad platforms and media activation: Meta, Google, LinkedIn Ads, TikTok, etc.
• Knowledge of CMS platforms (Drupal, Ibexa, etc.).
• Knowledge of SEO and GEO.
• Cross-functional project management.
• Digital agency management.
• Develop partnerships with digital and health start-ups.
• Analytical skills with proficiency in data analysis tools such as Excel, Tableau, and Power BI.
• Knowledge of the HCP engagement technology ecosystem (CRM, DAM, Google Analytics, etc.).
• Excellent communication skills to interact effectively with internal teams and external partners.