MCO Market Insights and Competitive Intelligence Lead

About Sanofi: We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline enables us to invent medicines and vaccines that treat and protect millions of people around the world. We chase the miracles of science to improve people’s lives.

About the job

Key dimensions - Scope & Scale: Our vision is to establish Sanofi-wide best practices and strategies that enable impactful business decisions through data-driven insights and analyses, benefiting both stakeholders and patients. Market insights delivers critical insights on competitive dynamics and customer behaviors that drive strategic decision-making and identify growth opportunities. This pillar is dedicated to seamlessly integrating with the business to provide best-in-class actionable insights.

The Market Insights capability supports commercial and marketing performance by providing efficient, integrated, and comprehensive Strategic Foresight to Stakeholders.

Deliver transformative Insights and Analytics, elevating processes and deliverables to be best-in-class, by implementing innovative tools and methodologies.

Insights Business Partner

Act as consultant for MCO leaders, including Marketing Heads and Commercial Heads, promoting decision-making through the utilization of global reporting and specific local developments.

Portfolio Strategies

• Biopharma and Vaccines portfolios, including Immunology, Rare Diseases, Onco-Hemato, Flu, RSV, and Brand Launches

Data Acquisition Strategy

• Create a data acquisition strategy to support both analytics and operations

GTM Strategy

• Evaluate and inform Specialty Care's GTM strategy creation with analytics and insights across Africa MCO

Insights & Analytics Team Role

• Partner with Finance, Marketing Heads, Transformation Head, and Commercial Sales to deliver actionable insights addressing cross-GBU needs and ad-hoc requirements not met by global reporting offerings.
• Collaborate with local Business Partners to develop a systematic framework for insights generation and action.
• Execute market research agenda in compliance with company policies, ensuring accurate data collection and analysis.
• Lead the deployment of global-to-local reporting offerings and provide data stewardship as the local champion.
• Collaborate with global teams to align local needs with global strategies.
• Assist Sanofi hubs in transitioning reporting and ad-hoc operations.

Main Responsibilities

• Leverage market insights provided by global GTMC and an AI-driven approach to derive local implications for Cross-GBU business needs.
• Initiate locally relevant Market Insights to keep up with the demand of +5 new launches per year, focusing primarily on Specialty Market.
• Develop a comprehensive local market performance framework to support Marketing Heads' strategies with data-driven insights, including Medical Intelligence.
• Coordinate and execute the market research agenda in compliance with company policies and global strategy.
• Consolidate insights from local market studies/reports; inform global team & local business team.
• Ensure the deployment of global-to-local offerings and promote organic adoption of global offerings.
• Evaluate and prioritize ad-hoc requirements (XGBU) from internal stakeholders in line with global Insights and Analytics strategy.
• Stay updated on industry trends, best practices, and emerging technologies in BI and market research.
• Facilitate +5 year strategic planning/forecasting exercises.

About You

Education Background: Bachelor's degree in Administration, Marketing, or related to Data Science.

Pharmaceutical Business Acumen: Deep understanding of the business domain, including industry trends, market dynamics, and key business drivers.

Work Experience: +7 years in Business Intelligence or Business Analytics roles; multi-country exposure; strong marketing experience in the Pharmaceutical and Biopharmaceutical industry, with special focus on Specialty Business.

Hands-on experience in Competitive Market Analysis including both descriptive and predictive techniques: Market Sizing, Segmentation, Market Performance, Primary Research, Forecasting Analytics, etc.

Strong business partnering with flexibility to oscillate between Strategic and Operational Execution.

Technical Skills and Competencies

• Proficient in structured data manipulation, data analysis, and consumption.
• Basic knowledge of data extraction from DWH (Snowflake) and visualization tools (Power BI).
• Strong mental agility and understanding of statistical methods.
• Financial proficiency: Interpret and use financial figures to support business decisions.
• Desirable programming skills in Python for data analysis (Pandas, Numpy).
• Strong business acumen with the ability to deliver actionable insights to address business key questions.