Marketing Video Artist – Rivrs (UGC, Minecraft / Roblox)

At Rivrs, we build and operate Minecraft multiplayer servers played by hundreds of thousands of players worldwide. We’re a small, fast-moving team obsessed with Minecraft, player growth, and creating content people actually want to watch.

We’re looking for aMinecraft Short-Form Content Creator to own our organic content strategy across TikTok, YouTube Shorts, and Instagram Reels.

This isn’t a traditional social media role. You won’t be posting generic Minecraft clips and hoping they perform.

You’ll be responsible for finding ideas, creating videos, analyzing performance, and constantly figuring out what makes Minecraft players stop scrolling — with one ultimate goal:turning viewers into real players on our servers.

Content creation

• Create high-volume short-form videos (15–60s) for TikTok, YouTube Shorts, and Instagram Reels.
• Turn Minecraft gameplay, server features, player moments, challenges, updates, and trends into highly engaging content.
• Write strong hooks, concepts, scripts, and captions that feel native to Minecraft communities — never like ads.
• Edit raw Minecraft footage into fast-paced, entertaining videos optimized for retention and replayability.
• Stay constantly plugged into Minecraft culture, trends, creators, memes, and formats — and know how to adapt them before they become saturated.
• Develop repeatable content formats and series that can consistently generate views and player interest.

Performance & growth

• Treat every video as an experiment: publish, analyze, learn, and iterate.
• Track key metrics such as views, watch time, retention, engagement, CTR, and player acquisition.
• Identify why certain videos work and turn winning concepts into repeatable formats.
• Quickly kill ideas that don’t perform and double down on concepts that do.
• Continuously improve hooks, pacing, editing, storytelling, thumbnails, titles, and calls to action.
• Optimize the entire content pipeline so we can produce more content without sacrificing quality.

What we’re looking for

• You genuinely understand Minecraft.You know the game, its communities, its culture, and what Minecraft players actually find entertaining.
• You understand what makes content go viral.You have a strong instinct for hooks, retention, pacing, storytelling, curiosity, and short-form content mechanics.
• You have real editing skills.You don’t need to be an advanced motion designer, but you’re comfortable with professional editing tools and know how to turn raw gameplay into engaging short-form content using cuts, captions, sound effects, music, zooms, memes, and other retention-focused techniques.
• You can produce content quickly and consistently.You’re comfortable turning ideas into finished videos at a high pace and understand what an efficient “creative factory” workflow looks like in practice.
• You’re independent and proactive.You don’t need someone telling you what to make every day. You can spot opportunities, come up with ideas, execute them, and iterate based on performance.
• You care about results.500K views means little if the content doesn’t help grow the Minecraft server. You understand the difference between chasing views and creating content that actually drives growth.
• Fluent English required.Our content is international, so you need to be comfortable communicating and creating content in English.
• You know the codes and best practices for TikTok / Reels / YouTube Shorts — not in theory, but in practice.You watch a lot of content and understand why certain videos work, why others fail, and what makes people stop scrolling and keep watching.