Marketing Specialist

Since 2009, Yibi Precision has been a leading OEM specialist in Metal Injection Molding (MIM), integrating innovation, precision, and reliability into every solution we deliver. With over 1000 employees and a 50,000 sqm state-of-the-art manufacturing facility, we are proud to serve global clients across industries such as medical devices, security & lock hardware, high-end industrial tools, and consumer electronics.

Expertise in MIM: High-performance parts (0.1g to 800g) with tolerances as tight as ±0.05mm.

Full In-house Control: A 30-person dedicated mold workshop and end-to-end manufacturing capabilities including CNC machining, stamping, laser engraving, and PVD plating.

Global Quality Standards: Certified with ISO 9001, IATF 16949, and Sedex 4P, aligned with North American industry quality and compliance requirements.

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About the Role

We are seeking a creative, results-driven Marketing Specialist to join our team, responsible for end-to-end B2B marketing execution. You will be the core driver of Yibi Precision’s brand growth, localized content strategy, and qualified lead generation, supporting our business expansion across our core target sectors.

You will work cross-functionally with our global sales, engineering, and production teams to build marketing strategies, elevate our brand reputation in the precision manufacturing space, and deliver measurable business results to support our growth targets.

Key Responsibilities

• Develop and execute localized B2B marketing strategies aligned with Yibi Precision’s global brand positioning and business growth goals.
• Own social media and content marketing, including management of our LinkedIn company page, creation of industry-specific content, and driving audience engagement across our digital channels.
• Plan and execute end-to-end marketing events, including industry tradeshows, client technical seminars, online webinars, and networking events, from pre-event promotion to on-site execution and post-event follow-up.
• Manage digital marketing activities, including email marketing campaigns, website optimization, landing page creation, and lead nurturing workflows, to deliver qualified B2B leads for the sales team.
• Conduct in-depth market research and competitive analysis for the precision manufacturing sector, track industry trends and target customer needs, and deliver actionable insights to optimize marketing and business strategies.
• Create and localize brand marketing materials, including brochures, product catalogs, sales enablement tools, and promotional content, ensuring alignment with customer preferences and industry standards.
• Track, measure, and report on the performance of all marketing campaigns and activities, using data to continuously optimize marketing ROI and brand growth.

Qualifications

2-4 years of professional B2B marketing experience, with a proven track record of executing successful marketing strategies in the manufacturing, industrial components, or precision engineering sectors.

Hands-on experience with social media management, content creation, and digital campaign execution for industrial B2B brands.

Experience planning and executing industry tradeshows, B2B events, and targeted marketing campaigns.

Native or professional full proficiency in English (written and spoken), with the ability to create clear, compelling marketing content and communicate effectively with cross-functional teams and stakeholders.

Strong project management skills, data-driven mindset, and excellent cross-functional & cross-cultural collaboration abilities.

Required Skills

• Market Research & Competitive Analysis
• Lead Generation & Nurturing
• Digital Marketing & Campaign Management

Equal Opportunity Statement

Yibi Precision is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

How to Apply

If you are passionate about B2B industrial marketing and brand growth in the precision manufacturing sector, please submit your updated CV and marketing portfolio via LinkedIn. Our team will review all applications within 5 working days.

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