Marketing Specialist

Sur la base des activités confiées par sa hiérarchie, le(a) chargé(e) marketing digital contribue à la conception et assure la mise en œuvre du plan marketing digital. L’emploi contribue au développement commercial et à l’amélioration du marketing digital dans le but d’augmenter la visibilité et de valoriser l’image de marque.

Job Purpose

Based on the activities assigned by his/her hierarchy, the digital marketing manager contributes to the design and implementation of the digital marketing plan. The job contributes to business development and the improvement of digital marketing with the aim of increasing visibility and enhancing brand image.

Significant Activities

• Contribute to the design of the digital marketing and communications plan (campaigns, promotional actions, targeting, etc.) in collaboration with line management
• Coordinate and monitor digital marketing projects in collaboration with line managers
• Implement the digital marketing and communications plan (content, campaigns, channels, deadlines, etc.) in collaboration with internal stakeholders
• Produce digital content in collaboration with internal and external stakeholders
• Develop and optimize digital media (intranet, website, etc.)
• Manage communication channels (intranet, website, social networks, etc.)
• Monitor market trends (solutions, innovations, etc.)
• Collect and synthesize performance indicators for digital campaigns (referrals, traffic, opportunities, etc.)
• Contribute to the continuous improvement of information systems processes and tools marketing

Responsibilities and Scope for Action

• Ensure implementation of the strategy and drive the marketing and communications plan digital
• Coordinate the various stakeholders (internal and external) to ensure the success of projects and campaigns
• Ensure the evolution and optimization of digital media
• Know and apply internal and external compliance procedures and rules

Professional Knowledge

• 3 to 5 years' higher education in marketing and communications and/or significant experience preferred

Technical Skills

• In-depth knowledge of digital marketing (SEO, SEA, community management, etc.)
• In-depth knowledge of graphic design tools (DTP, video, etc.)
• In-depth knowledge of IT tools and information systems (CRM, etc.)
• General knowledge of project management
• Advanced intermediate level in English (B2)

Behavioral Skills

• Rigor
• Interpersonal skills
• Creativity
• Adaptability
• Synthesis skills
• Analytical skills