Marketing Program Manager, France

Marketing Program Manager, France at Elastic.

About the role Elastic is seeking a dynamic Marketing Program Manager to join our team in Paris, France. In this pivotal position, you will be responsible for orchestrating and executing marketing programs that drive engagement and growth across the French market. You will work closely with cross-functional teams to develop strategies that resonate with our target audience, ensuring that our messaging aligns with Elastic's core values and business objectives. This role offers an exciting opportunity to contribute to the expansion of our brand presence in France while leveraging your expertise in marketing program management.

Key facts

Location: Paris, France Engagement: Full‑time Salary: Competitive, commensurate with experience Visa: Sponsorship available for the right candidate

What you’ll do

• Design and implement comprehensive marketing programs tailored to the French market, ensuring alignment with overall business goals and brand strategy.
• Collaborate with product marketing, sales, and customer success teams to create targeted campaigns that drive lead generation and customer retention.
• Analyze market trends and customer insights to inform program development and optimize marketing efforts.
• Manage the execution of multi-channel marketing initiatives, including digital marketing, events, and content creation, to enhance brand visibility and engagement.
• Develop and maintain project timelines, budgets, and performance metrics to ensure successful program delivery and ROI measurement.
• Coordinate with external agencies and vendors to produce high-quality marketing materials that effectively communicate our value proposition.
• Foster relationships with key stakeholders, both internally and externally, to ensure seamless collaboration and alignment on marketing initiatives.
• Monitor and report on the performance of marketing programs, providing insights and recommendations for continuous improvement.
• Stay updated on industry trends and competitive landscape to identify new opportunities for growth and innovation.
• Lead brainstorming sessions and workshops to generate creative ideas for marketing campaigns and initiatives.
• Organize and participate in local events and trade shows to promote Elastic's products and services, enhancing brand recognition in the region.
• Provide mentorship and guidance to junior marketing team members, fostering a culture of learning and development within the team.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in marketing program management, preferably within the technology sector.
• Proven track record of successfully managing marketing campaigns from conception to execution.
• Strong analytical skills with the ability to interpret data and make data‑driven decisions.
• Excellent communication and interpersonal skills, with a knack for building relationships across diverse teams.
• Proficiency in marketing automation tools and CRM systems, such as HubSpot or Salesforce.
• Familiarity with digital marketing channels, including SEO, PPC, social media, and email marketing.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.
• Fluency in both French and English, with strong writing and presentation skills in both languages.

Nice to have

• Experience in the open-source software industry or familiarity with Elastic's product offerings.
• Knowledge of marketing analytics tools, such as Google Analytics or Adobe Analytics.
• Previous experience working in a global organization with a diverse workforce.
• Understanding of local market dynamics and customer behavior in France.
• Certification in project management methodologies, such as Agile or PMP.

Skills & tools

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) systems (e.g., Salesforce)
• Digital marketing tools (e.g., Google Ads, social media platforms)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)

Practical notes

• This position is based in Paris, France, and may require occasional travel within the region for events and meetings.
• The ideal candidate should be comfortable working in a collaborative, remote-first environment, as Elastic promotes flexibility in work arrangements.
• Elastic values diversity and is committed to creating an inclusive workplace. We encourage applications from individuals of all backgrounds and experiences.