Marketing Operations

Job Overview

Alan is building the new standard in prevention insurance by integrating insurance, prevention, and care into a single user experience. We are looking for two Marketing Operations Managers, each embedded in a different crew, to help turn our marketing systems into growth engines across France, Belgium, Spain, and Canada.

Key Responsibilities

• Marketing Automation & CRM : Own and optimize our marketing stack (Customer.io, CRM integrations); build automations that enable marketers to launch campaigns independently, at scale, across all geos.
• Data Model & Governance : Maintain CRM data quality, attribute and event design, and database hygiene as a sustained practice.
• Segmentation & Lifecycle Design : Design and maintain lifecycle stages, segmentation logic, routing rules, and re‑engagement flows across multiple audiences and geos.
• Nurturing Infrastructure : Own the nurturing stack and campaign processes; make launches autonomous and compliant.
• AI‑First Operations : Identify, build, and refine AI agents for email copywriting, lead scoring, next‑best‑action recommendations, and content generation – making marketers AI‑powered, not replacing them.
• Performance Monitoring : Track the full funnel from first touchpoint to conversion; identify leakage and prioritize insights from data.
• Documentation & Enablement : Create playbooks, train teams on tools and processes, and reduce the marginal cost of new campaigns.

Growth Infrastructure Responsibilities

• Build a unified lead engine that captures, scores, routes, and nurtures leads across all channels.
• Design lead scoring and routing models for multi‑channel activation (email, WhatsApp, Voice AI).
• Build AI agents that pre‑qualify and enrich leads.
• Maintain a live feedback loop with BDRs, AEs, and inbound sales.

Product Platform Responsibilities

• Operate Customer.io and back‑end triggered emails as a single governed system.
• Monitor communication pressure and enforce channel rules.
• Define and enforce recipient lifecycle paths.
• Drive full adoption of the Design Studio.
• Co‑own outbound messaging strategy with PMMs and product teams.

Success Metrics

• At least one AI agent in production on a key use case, with a second scoped or live, and real adoption.
• Marketers can launch campaigns without bottlenecking through ops or engineering.
• CRM data model, attributes, and segments are properly owned, documented, and clean.
• Every contact has a documented path through messaging – segmentation is sharp, messaging is relevant, and pressure is monitored.
• Marketing’s contribution to acquisition and engagement is visible and quantifiable from first touch to conversion.

Qualifications

• 5+ years in Marketing operations, growth ops, CRM ops, lifecycle marketing, or lead generation in a tech environment (B2B, B2C, or B2B2C).
• Hands‑on experience managing marketing automation platforms at scale (Customer.io, Braze, Iterable, HubSpot, Marketo, Pardot, Salesforce, or equivalent).
• Strong understanding of CRM data models – attribute/event design and data hygiene as a sustained practice.
• Ability to frame and implement processes for lead scoring, nurturing, segmentation, and personalization.
• Product mindset: define problems, identify what to build next, and see opportunities to add value.
• Data fluency and analytical rigor – surface anomalies, draw business insights.
• Hands‑on & strategic thinking – drive the big picture while staying close to execution.
• Strong stakeholder management – partner daily with engineering, product, sales, and marketing teams.
• Project management – handle multiple projects simultaneously in a fast‑moving environment.
• Excellent written and spoken English.
• Impact‑driven with a bias toward improving processes.

Benefits

• Fair rewards – generous equity packages complement your base salary.
• Flexible office – HQ, sponsored co‑working hubs, or full‑remote with home office equipment sponsorship.
• All the tools you need – Macbook Pro, keyboard, laptop stand, monitor, and Bose noise‑canceling headphones.
• Flexible vacation policy and flexible working hours.
• Delightful health insurance – highly comprehensive coverage (100% for you and your children, 90‑100% for partners depending on country).
• Transport – country‑specific commuter benefits.
• Learning & training – flexible policy with books and conference budget.
• Personal growth through coaching – each Alaner is paired with a dedicated coach from day one.
• Parental leave – extended leave for all new parents.

EEO & Hiring

We hire people, not roles. Everyone, regardless of background, should feel free to apply. Women, people of colour, LGBTQ+ individuals, and those who are under‑represented are especially encouraged to apply. We value impact and a bias toward improvement, not a checklist of perfect fit.