Marketing Operations

Marketing Ops – Outbound Platform (Business Strategy & Operations)

Responsibilities

• Operate Alan's messaging stack so that product and marketing teams can ship messages confidently without waiting for engineers.
• Act as a strategic partner for product, marketing, and growth teams; co‑owner outbound messaging strategy with PMMs, marketers, and product teams; set and enforce the messaging quality bar.
• Manage user routes, lifecycle definitions, and segmentation logic; monitor volume, frequency, and complaints across campaigns and back‑end emails.
• Own the messaging stack infrastructure: Customer.io contractualization, access management, automations, campaign lifecycle; back‑end triggered email governance; data model integrity and workspace health for 1.7 M profiles.
• Develop and maintain the messaging playbook; onboard and train crews on using the system and best practices; evangelise platform adoption across product, marketing, and growth.

Expected Outcomes (First Year)

• Establish a trusted messaging stack where Customer.io and back‑end emails operate as one governed system.
• Deliver a self‑serve platform that allows any Alaner to ship a message without engineer queueing.
• Define a clear lifecycle with documented recipient paths and integrated governance loops.
• Reduce communication pressure and monitor reach to avoid overwhelming members.
• Bridge Marketing and Acquisition teams with the Outbound platform.

Qualifications

• 5+ years in PMM, marketing ops, CRM ops, lifecycle marketing, or growth ops within a technology company.
• Strong product sense: identify pain points, translate problems into actionable improvements, and deliver value.
• Hands‑on experience with messaging platforms at scale (Customer.io, Braze, Iterable, Marketo, HubSpot, or equivalent).
• Deep understanding of CRM data models and data hygiene practices.
• Proficient in designing and maintaining lifecycle, routing, segmentation, and re‑engagement flows across multiple domains.
• Excellent stakeholder management skills; interface with product and marketing teams.
• Analytical rigor: read platform and campaign data, surface anomalies, and prioritize based on evidence.
• Excellent written and spoken English.

Perks & Benefits

• Competitive base salary with generous equity packages.
• Flexible office options ranging from a high‑quality on‑site space to fully remote setups with equipment sponsorship.
• Top‑tier equipment: MacBook Pro, keyboard, laptop stand, monitor, and noise‑canceling headphones.
• Flexible vacation and working hours policy.
• 10/12‑month health insurance covering 100% for employee and children, 90‑100% for partners in applicable countries.
• Country‑specific commuter benefits.
• Learning and training opportunities, including free books, conference budgets, and a flexible training policy.
• Coaching culture: each Alaner is paired with a dedicated coach from day one to maximize impact and growth.
• Extended parental leave for all new parents.

We Believe in Inclusive Hiring

If you’re excited about this opportunity but don’t meet every single requirement, we’d still love to hear from you. Every person, regardless of how under‑represented they may feel, should feel free to apply. If you identify as a woman, remember this is a guide, not a checklist.