Marketing Operations

Marketing Ops job

The Outbound crew builds and operates Alan's shared messaging platform (email, push, product notifications) across product and marketing teams. Its mission is to provide paved roads so teams can ship messages safely, consistently, and at scale.

As Alan grew across France, Belgium, Spain, and Canada, the volume and complexity of outbound communications increased without a dedicated team. The Outbound platform exists — but it needs to be operated, not just built.

This role will sit in the BSO (Business Strategy & Operations) team and work day‑to‑day within the Outbound crew (Product Platform). The Outbound crew is composed of 3 Engineers, 1 Product/Researcher, and 1 Marketing Ops (this role), organized around 4 pillars: Messaging Stack Governance & Automation, Enablement & Evangelisation, Lifecycle & Data Standards, and Communication Pressure & Quality.

Responsibilities

• Speed : product and marketing teams ship messages confidently without queuing behind engineers, turning Outbound from a bottleneck into a force multiplier across every crew
• Trust : clean data, governed attributes, and enforced channel rules mean members get the right message at the right time
• Scale : as we grow to millions of members across 6 countries (and more), we need an operator who keeps the platform clean and the user experience protected without scaling the team linearly

What you will do

You will be the operator of Alan's messaging stack – the person who turns messaging into a service that the whole product and marketing organization can rely on. You will think in campaign terms, treat governance as a sustained practice, and progressively remove engineering tickets from the path of shipping a message.

• A strategic partner for product, marketing, and growth : co‑own outbound messaging strategy with PMMs, marketers, and product teams; set and enforce the messaging quality bar; represent Outbound in cross‑area strategy discussions and partner with Growth on shared tooling
• User management, routing, and lifecycle definitions : recipient lifecycle stages and segmentation logic; volume, frequency, and complaint monitoring across campaigns and back‑end emails; channel rule and unsubscribe workflow oversight
• The messaging stack: automation, data standards, and hygiene : Customer.io ownership (contractualization, access management, automations, campaign lifecycle); back‑end triggered email governance; data model integrity (attribute and event registry, sync quality); workspace health for 1.7M profiles and 832 attributes
• Documentation, training, and evangelisation : creation of the messaging playbook; onboarding and training for crews shipping messages; Design Studio adoption to 100%; best‑practice evangelisation across product, marketing, and growth

By your first year we expect

• A trusted messaging stack where Customer.io and back‑end emails operate as one clean, governed system
• A self‑serve platform where any Alaner can ship a message without queuing behind an engineer
• A clear lifecycle where every recipient has a documented path and new attributes flow through a governance loop
• Reduced communication pressure so we know how often we're reaching members and can step in before they're overwhelmed
• A real bridge between Marketing and Acquisition teams and the Outbound platform

Qualifications

• 5+ years in PMM, marketing ops, CRM ops, lifecycle marketing, or growth ops in a tech environment
• Product knack: can define what is not working for our users, see what we should build next, and turn problems into opportunities to deliver more value
• Hands‑on experience with messaging platforms at scale (Customer.io, Braze, Iterable, Marketo, HubSpot, or equivalent)
• Strong grasp of CRM data models – attribute/event design and data hygiene as a sustained practice
• Ability to design and maintain lifecycle, routing, segmentation, and re‑engagement flows across multiple domains
• Strong stakeholder management skills – this person will interface with all product and marketing teams
• Analytical rigor: reads platform and campaign data, surfaces anomalies, prioritises from data
• Excellent written and spoken English

Benefits

• Fair rewards – generous equity packages complement your base salary
• Flexible office – Amazing office space at our HQ, sponsored co‑working hubs or a full‑remote experience with home office equipment sponsorship
• All the tools you need – Top‑of‑the‑range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise‑canceling headphones
• Flexible vacation policy and flexible working hours – organize your time as you wish
• Delightful healthcare insurance – Extremely comprehensive health insurance (100% for you and your children, 90‑100% for partners depending on your country, permanent contracts only)
• Transport – Country‑specific commuter benefits
• Learning & training opportunities – A highly flexible training policy with free books and budget to attend and speak at conferences
• Personal growth through coaching – Each Alaner is paired with a dedicated coach from day one to maximise impact, nurture engagement, and develop full potential
• Parental leave – Extended parental leave for all new parents

Diversity & Inclusion

We hire people, not roles. Everyone, no matter how under‑represented, should feel free to apply.