Marketing Officer – Permanent Contract

• Co-develop annual marketing plans and propose initiatives to increase awareness of our offerings, accelerate the generation and conversion of sales leads, increase customer value, and improve customer satisfaction
• Design, plan, and deploy multichannel marketing campaigns
• Produce and distribute related content, including web pages, expert articles, white papers, LinkedIn posts, email campaigns, webinars, and testimonials
• Organize and participate in events with partners and clients
• Contribute to contact targeting and qualification in the CRM
• Prepare campaign briefs for the sales team
• Contribute to updating sales tools and materials
• Manage and update the communication channels for the firm's areas of expertise
• Monitor market and competitor trends
• Track campaign performance, analyze results, and contribute to reporting
• Ensure effective operational coordination between expert consultants and the sales teams, reporting to the Marketing Manager

Requirements

• 2 to 3 years of experience in B2B operational marketing, ideally within a consulting firm, business services company, or finance-related environment
• Proven initial experience deploying multichannel marketing campaigns and/or sales enablement tools
• Knowledge of one or more of the following areas is a plus: tax, energy, real estate, and innovation
• Excellent writing and content-formatting skills, including the ability to present complex information clearly
• Proficiency with marketing production tools (PowerPoint, Canva, Salesforce, CMS, etc.)
• Knowledge of SEO/GEO and web writing
• Strong command of targeting and lead-generation processes
• Strong analytical and summarization skills, with excellent attention to detail
• Pragmatic, business-oriented approach
• Team player with a strong ability to collaborate with operational stakeholders, including sales professionals and consultants
• Proactive and autonomous approach to project management
• Curious mindset and strong interest in technology

Core Competencies

Demonstrates expertise in B2B operational marketing with a focus on multichannel campaign deployment, content creation, and lead generation. Proficient in utilizing marketing production tools and analyzing campaign performance to drive customer engagement and satisfaction.

Highest-signal resume keywords

• B2B Operational Marketing Experience
• Multichannel Marketing Campaign Deployment
• Content Creation and Formatting
• Lead Generation Processes
• Marketing Production Tools Proficiency

ATS Optimization Keywords

Hard Skills

• Multichannel Marketing Campaigns
• Lead Generation
• SEO/GEO Knowledge
• Analytical Skills
• Content Writing
• Campaign Performance Tracking
• Sales Enablement Tools
• Project Management
• Market Trend Analysis
• CRM Contribution

Soft Skills

• Collaboration
• Attention to Detail
• Proactive Approach
• Curiosity
• Team Player

Industry Keywords

• Consulting Firm
• Business Services
• Finance
• Tax
• Energy
• Real Estate
• Innovation

Tools & Technologies

• PowerPoint
• Canva
• Salesforce
• CMS