Marketing Officer - Content & Brand

Marketing Officer - Content & Brand

ABOUT LUXTRUST

We are a multicultural and forward‑thinking qualified Trust Services Provider based in Capellen Luxembourg, with offices located, among others, in France, Morocco with over 110 professionals and actively expanding our business internationally. We provide state‑of‑the‑art onboarding, digital identities, strong authentication and security services, and qualified electronic signatures, all bundled into integrated digital documents & identity management solutions.

SUMMARY

In a context of strong growth, EUDI Wallet integration and brand consolidation (merging three brands into one), we are looking for a Mid‑Level Marketing Officer to structure, lead and scale our content strategy. This role is critical to position the company as a leader in EUDI Wallet integration and a trusted expert in digital.

MISSIONS OF THE ROLE

Strategic content & Brand

• Define and execute a content strategy aligned with the company’s strategic priorities
• Lead the messaging strategy as part of the brand consolidation effort (3 brands > 1)
• Position the company as a leader in EUDI Wallet integration and a recognised expert in digital
• Develop key messages, narratives, and editorial angles as part of the brand strengthening initiative

Content production & Editorial calendar

• Brief and manage internal & external stakeholders for content
• Produce and coordinate content creation (articles, case studies, videos, visuals, whitepapers…)
• Ensure quality, brand consistency and strategic alignment across all produced content
• Define and manage the multi‑channel editorial calendar

Events & PR

• Identify, in coordination with local teams, and select relevant events (conferences, trade shows…)
• Organise and manage events from A to Z (planning, logistics, delivery, follow‑up)
• Coordinate with internal teams and external partners to ensure event success
• Manage media relations and press communications
• Develop and contribute to the intranet

Campaigns & Marketing projects

• Design, coordinate and implement LuxTrust marketing campaigns and projects
• Manage marketing initiatives end‑to‑end, from planning through to execution
• Measure campaign performance (ROI, KPIs) and optimise actions
• Ensure alignment with the company's strategic objectives

Product content & Enablement

• Develop product messaging and positioning for each solution
• Produce sales enablement materials (presentations by solutions & geographies…)

Administrative support

• Carrying out other duties as assigned

REQUIRED SKILLS

Education & Experience

• Bachelor's degree or Masters in Marketing, Communications, Journalism, PR or related field
• 5+ years of experience in content marketing, brand marketing, corporate communications or similar role
• Proven track record of developing and executing content strategies that drive brand awareness and
• Demonstrable experience managing events (conferences, trade shows, webinars) from concept to completion
• Experience working with external agencies (content, PR, creative, production)
• Strong portfolio of written content (articles, thought leadership pieces, whitepapers, case studies)

Core skills

• Content strategy & creation: ability to develop strategic narratives, key messages and compelling content across formats
• Brand positioning: experience defining or evolving brand messaging, value propositions and positioning frameworks
• Storytelling: exceptional ability to craft engaging narratives that resonate with B2B audiences
• Editorial management: experience managing editorial calendars, content workflows and multiple stakeholders and follow‑up
• Stakeholder management: ability to collaborate with and align cross‑functional teams (product, sales, leadership)
• Exceptional writing: clear, compelling, persuasive writing across formats (long‑form, short‑form, technical, creative)
• Strong verbal communication: confident presenting ideas, briefing agencies and representing the brand
• French and English fluency a must; other languages a plus
• Editorial judgment: ability to maintain consistent tone of voice and adapt messaging for different media
• Media relations: experience with press releases, journalist briefings and media outreach
• Strategic thinking: ability to connect content initiatives to business objectives
• Project management: organised, detail‑oriented, able to manage multiple projects with competing deadlines
• Creative vision: ability to develop innovative content concepts and campaigns
• Collaborative mindset: works effectively across teams and with external partners
• Autonomy and initiative: self‑starter who takes ownership and drives projects forward
• Adaptability: thrives in fast‑paced environments and comfortable with ambiguity
• Is rigorous and methodic, strong attention to detail

Core competencies at LuxTrust

• Organisational fluency
• Personal effectiveness
• Results‑driven
• Client service mindset
• Strategic vision

WHAT WE OFFER

• A permanent contract based in Paris - France
• A competitive salary, in accordance with your education and experience.
• Attractive benefits and advantages including an employee benefit plan, a gym, meal vouchers and additional holidays.
• A healthy work‑life balance including flex work arrangements.
• Parking spaces for all employees.
• An open and transparent career path.
• Development and growth opportunities in a state‑of‑the‑art digital company.

Our company is committed to fair recruitment, based on the skills of each candidate, regardless of gender, nationality, sexual orientation, religion, or any other discriminatory criterion.

Please note that in order to comply with our regulatory requirements an extract of the criminal record is requested upon entry into service.