Marketing Officer

• Contribute to promoting the Graduate School of Tourism and the Graduate School of Design to the general public
• Participate in defining the school's institutional communications strategy
• Participate in defining external and internal communications strategies and implement media and non-media plans in France and internationally
• Lead website redesign and development projects
• Coordinate external service providers
• Produce regular activity reports and monitor performance
• Develop and manage the digital presence: websites, social media, SEO, and SEA
• Write, edit, and manage web and offline content, including digital and multimedia content
• Produce photo and video content, including filming and post-production editing
• Support the organization of marketing and recruitment events, including direct marketing campaigns, trade shows, forums, and open days
• Conduct ongoing technology monitoring and track digital trends
• Provide technical support to management teams for their communications initiatives

Requirements

• Bachelor's or Master's degree (4-5 years of higher education) in Communications or Marketing Strategy
• Significant experience in a similar role
• Excellent command of web-specific tools: CMS platforms, social media, Google Analytics, and Google Ads
• Excellent understanding of the web landscape, including digital marketing and social media
• Proficiency in video-editing and desktop publishing software (Photoshop, Illustrator, InDesign, Lightroom, etc.)
• Native-level French and strong writing skills
• Intermediate level of English
• Project management skills, including preparing specifications, project tracking, and managing relationships with service providers
• Knowledge of the competitive landscape of business schools would be a significant advantage
• Team-oriented
• Creative
• Proactive and able to make recommendations and take initiative
• Versatile and autonomous
• Able to meet deadlines and respond quickly
• Thorough, detail-oriented, and highly conscientious
• Excellent time-management skills
• Research and technology-monitoring skills

Core Competencies

Demonstrates expertise in digital marketing strategies, including website management, social media engagement, and content production. Proficient in project management and communication strategies to enhance the visibility of educational institutions.

Highest-signal resume keywords

• Digital Marketing Strategy
• Website Management
• Video Editing Software
• Project Management Skills
• Native-Level French

Hard Skills

• Content Management Systems
• Digital Content Production
• Search Engine Optimization
• Search Engine Advertising
• Google Analytics
• Google Ads
• Video Production
• Desktop Publishing Software
• Social Media Management
• Performance Monitoring

Soft Skills

• Team-Oriented
• Creative
• Proactive
• Detail-Oriented
• Time Management

Industry Keywords

• Communications Strategy
• Marketing Strategy
• Higher Education
• Business Schools
• Digital Trends

Tools & Technologies

• Photoshop
• Illustrator
• InDesign
• Lightroom
• CMS Platforms