Marketing Manager Women's Health - Europe

Marketing Manager – Women’s Health

In this role, you will plan and execute marketing strategies that position BD as the trusted partner in minimally invasive breast biopsy practices throughout the European Union. The position offers location flexibility across Europe.

Main Responsibilities

• Co‑develop and implement the regional marketing strategy for Women’s Health, Marketing plan and ASR projection, aligned with BD’s business priorities and growth ambitions.
• Collaborate with Platforms to identify and implement holistic solutions that meet customer expectations and strategic goals.
• Drive portfolio performance through a strong understanding of clinical pathways, customer needs, and competitive landscape.
• Support the implementation of the European product portfolio strategies, including value proposition, positioning, product promotion, pricing and portfolio lifecycle management.
• In conjunction with the country’s marketing teams, develop market‑specific strategies and tactics for our customer offerings to ensure that BD PI is well positioned for success.
• Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor offering) and qualitative data (e.g. customer needs, technologies and applications).
• Develop and implement new product launch campaigns, aligning with market‑specific strategies and coordinating launch activities with all relevant stakeholders.
• Support the Sales team with product information as the main Subject Matter Expert and contribute to product training initiatives on a regular basis.
• Develop promotional material, marketing collateral and tools that deliver key messages, positioning and reflect brand essence.
• Develop and maintain a competitive intelligence database for your portfolio.
• Identify, evaluate and develop Key Opinion Leader (KOL) plan and network in conjunction with Clinical & Medical functions.
• Develop and support market research activities (Voice of Customer) and Post Market Surveillance studies.
• Conduct regular customer visits to develop deep understanding of the key market requirements and customer unmet needs.
• Support the evaluation and prioritization of interfacing and integration requirements in different markets and engage with third parties to plan and enable collaborations.
• Ensure budgets and schedules meet business requirements.

About You

• Education: MBA or equivalent in Marketing, Business, Market Development, Life Sciences or related field required.
• Experience: 5–8+ years of marketing experience & business development with a consistent track record in portfolio marketing, go‑to‑market and commercialization in the medical device sector.
• Travel: 35%
• Core Competencies: Critical thinking with execution discipline, analytical mindset and financial acumen, strong communication and storytelling, customer‑centric approach, project management and prioritization, collaborative leadership aligned with BD values.
• Languages: Fluent English required; additional European languages are a plus.

Locations

ITA Milano – Via Enrico Cialdini

Salary Range

€55,000.00 – €88,000.00 EUR Annual

Benefits

At BD, we reward, support and develop our associates through a comprehensive Total Rewards program. We award a performance‑based culture, competitive compensation and benefits, and provide opportunities for professional growth. Core benefits include a competitive pay package, career development resources, and a supportive work‑life balance culture.

Please upload your CV in English.

To learn more about BD visit bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status,-affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.