Marketing Manager Southern Europe

Pure Fishing is a global provider of fishing tackle, lures, rods, reels, storage, equipment and apparel. Our portfolio features industry-leading brands, including Abu Garcia, Berkley, Penn, and Savage Gear, among others. Across the EMEA region, we have operations in 18 countries with offices in The Netherlands, UK, Denmark and Sweden – as well as smaller sales offices in most other European countries.

Our values – Empowerment, Authenticity, and Execution – shape how we work and collaborate every day. They define our workplace culture and guide us toward our mission: to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior service. We are dedicated to helping you have more fun and catch more fish, and to deliver exceptional results as a passionate, high‑performing team!

The Opportunity

Reporting to the Head of Regional Marketing, you will ensure the successful alignment and execution of brand strategies at a local level across the Southern European region. This role is pivotal in tailoring marketing efforts to maximize impact and performance by driving retail marketing initiatives, local events, and social media strategies.

What You’ll Be Doing

• Developing and executing a comprehensive Southern Europe marketing plan (covering Italy, France, and the Iberica region).
• Developing and implementing in‑store marketing campaigns to enhance brand visibility and sales.
• Planning and managing in‑store events to improve customer engagement and drive footfall.
• Coordinating and executing local brand activation events to boost consumer awareness and loyalty.
• Managing and collaborating with local Pro Staff representatives to ensure consistent brand advocacy and community engagement.
• Organising trade fairs, exhibitions, and shows to maximise exposure and networking opportunities.

What You’ll Bring

• Proven experience in trade or retail marketing.
• Experience in event management, in‑store marketing, and social media strategies.
• Knowledge of the fishing tackle industry or fishing as a personal hobby.
• Fluency in written and spoken French and English is essential, with additional European language skills highly desirable.
• A creative thinker with the ability to adapt global marketing strategies to local market conditions.
• Willingness to travel across the region for events, activations, and meetings is required.
• Excellent project management and organisational skills to handle multiple initiatives simultaneously.
• Proficiency in marketing tools and software, including CRM and analytics platforms.
• Competency in content creation tools is a plus (e.g., Photoshop, Canva).

Why Join Us?

• Competitive salary and benefits package.
• A role with visibility and ownership within a global organisation.
• Development and career progression opportunities.
• A supportive, passionate team in a business filled with energy, innovation, and outdoor spirit.

If you are ready for a change or a new opportunity in an exciting, dynamic, and passionate business, please contact the Human Resources team on (please submit your application in English) .

Seniority Level

• Mid‑Senior level

Employment Type

• Full‑time

Job Function

• Marketing

Industries

• Sporting Goods Manufacturing