Marketing Manager - Small and Medium Businesses

You. Better. With Alan. Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.

Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

How we work: our Leadership Principles

• Mission is the Boss — We think long‑term and are methodical optimists who take risks, seeking our mission's success above all else.
• Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results.
• Radical Transparency — All information is accessible and written‑first, so everyone can make the best decisions asynchronously.
• Always Growing — Direct, positive, and caring feedback, combined with self‑growth ownership.

⭐️ The Marketing Manager SMB role ⭐️

Our Small and Medium Business (SMB) segment represents half of Alan's portfolio. You'll own the complete engagement and retention strategy for thousands of companies: from first engagement through renewal. This role combines strategic ownership with hands‑on execution. You'll define the segment strategy, build scalable email programs, and drive measurable impact on engagement, product adoption, and churn reduction.

Key responsibilities

Strategic planning

• Strategy: define the end‑to‑end engagement strategy for admins, identifying key needs, pain points, and prioritise initiatives both short‑term and long‑term
• Audience intelligence: maintain continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies

Data

• Data: continuously improve tracking and analytics, set targets and KPIs for engagement
• Performance monitoring: deliver regular performance reporting and insights on campaign effectiveness

Cross‑functional collaboration

• Influence product roadmap: surface segment‑specific feature requirements and align product evolution with admin needs
• Cross‑functional partnership: collaborate with Product, Design, Data, Sales and regional teams to ensure consistent execution across markets

Projects you’ll work on

• Renewal ownership: shape the renewal strategy - define the pitch, determine the right balance between personalization and scale, and ensure solutions work across markets while meeting technical constraints
• Engagement campaigns: design and execute year‑round campaigns (medical inflation, prevention, contract management etc.) and lead go‑to‑market for major product launches
• Innovation & scale: drive initiatives to globalise email stack and content strategy; explore new channels (e.g., voice AI, in‑product notifications)

⭐ Is it you we’re looking for? ⭐

You may be a great fit at Alan if you have/are:

• A minimum of 3 years experience in lifecycle/mail marketing or CRM marketing in a BtoB fast paced context
• Full French and English fluency (written and spoken)
• Genuine passion for email as a craft: you love segmentation, A/B testing optimisation, and building scalable email systems
• Strategic thinker with strong execution skills: comfortable moving from strategy to hands‑on campaign building
• Data‑driven decision maker: comfortable analyzing performance data, building dashboards, and using insights to iterate
• Customer‑centric: you regularly talk to customers and use their voice to inform your work
• Strong collaborator: able to influence cross‑functional teams (Product, Design, Data, Sales) and work across geographies

For this opportunity, we are aiming to hire within the C0‑D level range of our salary grid.