Marketing Manager-PCIO-FraBeN-Rungis (H/F)

Marketing Manager – PCIO FraBeN

Supporting the business to spot, shape and deliver opportunities to meet the short‑ and long‑term business vision and PCIO France goals while driving sustainable growth through data‑driven insight, customer‑centric marketing, winning innovation beyond product, and flawless execution. Engaging with KOL, scientific societies, and the Ministry of Health to build a plan to increase awareness and adoption of PCIO (Imaging, Physiology & Orbital).

Essential Job Responsibilities

Supporting the business to spot, shape and deliver opportunities to meet the short‑ and long‑term business vision and PCIO France goals while driving sustainable growth through data‑driven insight, customer‑centric marketing, winning innovation beyond product, and flawless execution. Engaging with KOL, scientific societies, and the Ministry of Health to build a plan to increase awareness and adoption of PCIO (Imaging, Physiology & Orbital).

Responsibilities

• Operationalize PCIO plan revenue & Divisional Margin achievement
• Achievement of market share goals and value maximization for all PCIO product areas
• Effective development and implementation of marketing strategies and activities throughout France
• Brand differentiation and value preservation/creation
• Adapting global and regional marketing strategies to local market needs
• Geography influencer and monitor of market activities across EMEA
• France lead for input into, and high‑level execution of, regional strategies across EMEA geography for maximum impact and outcomes to the PCIO business
• Work in close cooperation and influence EHQ and global Marketing to ensure optimal implementation and alignment to achieve business objectives in France
• Partner with the EMEA marketing group to develop the products and materials that support our strategies
• Link and implement programs together with the Medical Affairs group to create preferential market growth & share attainment
• Equip the sales team with expertise and ability to support PCIO cases autonomously
• Monitoring and intelligence methods to stay ahead of market trends and competitive strategies
• Provide insights for financial planning and forecasting as well as strategic planning exercises
• Understand, analyze and accurately interpret key financial performance indicators for PCIO business and how AV solutions will impact targeted financial objectives
• Manage one alternant to drive PCIO tactics implementation in France

Knowledge & Skills

• In‑depth understanding of the FraBeN landscape in PCIO
• Knowledge of the medical device industry and market trends
• High level business and financial acumen
• PCIO product and service knowledge
• Strong communication & influencing skills
• Ability to build long‑term strategic and senior‑level relationships
• Business planning and project planning
• Analytical, creative and operational high‑level marketing skills

Required Competencies

• Leading and influencing through strong marketing plans & strategy, ensuring credibility across all levels of stakeholders
• Recognized as someone with in‑depth understanding of the business drivers, and skilled at spotting and setting early and predictive performance indicators
• Ability to interface with key customers and opinion leaders
• Results driven
• Creative thinking
• Strong customer orientation
• Strategically minded
• Adaptability – challenges the status quo

Educational Requirements

• Minimum bachelor’s degree in science or economics

Experience

• Minimum 10 years related sales/marketing experience
• Medical education or previous experience in medical business is preferred
• Mature product / business life‑cycle management would be advantageous
• Track record of tangible results
• Advanced (local) marketing experience
• Large multinational company experience
• Multi‑stakeholder experience

Specific Requirements

• Fluent in French and English – Dutch would be advantageous

Location

Rungis