Marketing Manager- International

Location: Paris officeScope: EME & SEAPACTeam: MarketingReports to: International Marketing Director

The Role

tarte cosmetics is seeking an experienced International Marketing Manager who will be responsible for collaborating with the Marketing Director to develop, drive & project manage 360 marketing programs for all new product launches & existing core heroes within the product portfolio. In partnership with the team, this role will assist in the execution of launch plans, implementation of strategic marketing initiatives, and creation of marketing assets & content. The ideal candidate is a self‑starter, agile, organized, and should possess both analytical and creative skills with the ability to work independently and cross‑functionally within the organization & with our Sephora retailer partners. Beauty experience is highly preferred.

Key Responsibilities

• Drive the ideation, execution & project management of 360° marketing plans for new launches by working cross‑functionally with teams including Trade Marketing, Digital Marketing, PR, Social, Influencer, Education, Events & our Sephora retail partners.
• Develop & refine brand & product messaging, ensuring key messaging is consistent across all customer touchpoints and curated for each market.
• Lead the localization of marketing copy, & education materials for the international landscape.
• Develop clear & thoughtful creative briefs for content, trade & social media teams to create best‑in‑class assets.
• Drive & contribute to content creation process with clear feedback & strategic direction.
• Lead the understanding, execution, and optimization of paid media campaigns (digital, social, retail media), in collaboration with internal and external partners.
• Support international retail, PR, influencer, and event initiatives.
• Secure and optimize marketing support across Sephora channels (media, CRM, social, in‑store, digital).
• Support the development and activation of CRM strategies in partnership with Sephora, focused on recruitment, retention, and engagement.
• Manage international marketing calendars, timelines, and cross‑functional deliverables.
• Analyze sales data, industry trends, product reviews, and competitive research to identify actionable insight.

Profile

• 5–7+ years of marketing experience, preferably in beauty, fashion, or consumer goods.
• Proven experience managing international markets and go‑to‑market processes.
• Strong project management and cross‑functional collaboration skills.
• Strong understanding of paid media, performance marketing, and campaign optimization.
• Experience working closely with retail marketing teams, ideally Sephora.
• Highly organized, detail‑oriented, and deadline‑driven.
• Advanced proficiency in Excel (analysis, tracking, reporting) and PowerPoint (clear, executive‑ready decks).
• Ability to balance global strategy with local market needs, and comfortable managing multiple markets simultaneously.
• Excellent communication skills, fluent in English (written and spoken).