Marketing Manager - France & Benelux (Timberland EMEA)

Role Overview

Timberland EMEA is looking for an exceptional Marketing Manager, France & Benelux to join our EMEA Marketing team based in Paris, France. The role will lead 360° marketing campaigns that connect, engage and inspire consumers to drive brand demand while supporting local market KPIs such as revenue, margin, traffic and conversion.

Key Responsibilities

• Lead and develop 360° marketing campaigns based on EU strategy and creative execution.
• Scout news ideas and build seasonal local Go‑to‑Market plans, including media plans, PR, digital, events and phygital activations for wholesale and retail channels.
• Own brand activations with a clear focus on major cities (e.g., Paris) and integrate digital‑led media plans in line with company strategy.
• Support the EMEA Marketing team to produce high‑quality media planning briefs and purpose‑led brand activations that are inclusive, diverse and omnichannel.
• Build sustainable trade relationships with top accounts to maintain Timberland as top‑of‑mind with key retailers.
• Develop, lead and execute 360° activations with local key accounts, crafting energy stories for Tier0 and Tier1 distribution and nurturing strong relationships.
• Ensure co‑op activities are based on brand campaigns, deliver best value for the brand and track results against set KPIs.
• Benchmark competitors and devise alternative solutions to stand out at all distribution levels.
• Support seasonal strategic briefs for local PR agencies, advising on brand direction, business priorities and strategies.
• Develop and execute local PR plans that support brand positioning, media outreach and reputation management; build a media relations strategy targeting high‑level placements in print, broadcast and online media.
• Plan and budget for PR events, initiatives and seeding programmes that increase the quality and quantity of brand placements.
• Provide input on local brand partnerships, ambassadors and influencers to foster authentic long‑term relationships.
• Monitor and report media coverage, manage press materials and translations.
• Control sample distribution and oversee ongoing budget to ensure cost‑effectiveness.
• Measure marketing performance, evaluate budget spend and report on investment initiatives through relevant KPI tracking.

Qualifications & Skills

• University degree in Marketing or a related field.
• Minimum of 6years of relevant experience.
• Based in Paris with an active network in the city’s cultural hubs, community and main agency landscape.
• Deep knowledge of the footwear/apparel industry and its distribution in France and Benelux.
• Significant wholesale trade‑marketing experience in a premium branded environment, preferably with footwear product marketing.
• Experience and relationships with Tier0 and Tier1 accounts are a plus.
• Strong digital marketing proficiency (paid social media, brand digital activities and other digital platforms).
• Analytical skills to read business figures and react against them.
• Proficiency in MS Office (Outlook, Excel, PowerPoint) and iWork (Pages, Numbers, Keynote).
• Google Analytics experience is a plus.
• Excellent interpersonal, presentation and negotiation skills.
• Strong communication and team‑working abilities, with the capacity to think in solutions.
• French mother‑tongue, fluent in English; Dutch is a plus.

Application Process

Please upload your CV in English.

Equal Employment Opportunity Statement

VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will strive to identify, prevent and remove barriers to accessibility wherever possible as well as to meet the accessibility requirements under the ADA, AODA and other applicable regulations. VF is committed to digital accessibility and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA standards for accessible design, and other applicable regulations. If you need an accommodation or have any question regarding this statement, please send your request to