Marketing Manager — Defense Tech h/F

About Alta Ares

Alta Ares is an air defense Neoprime. We build AI-guided interceptors to counter drones and cruise missiles, along with the software platform that powers them.

Our customers are NATO-aligned militaries and defense institutions, and our systems are regularly deployed during live exercises and operational demonstrations across Europe, the Middle East, and Asia.

Founded in 2024, we have grown to 90 people, raised over $60M, and increased revenue 40× this year. We are now entering a new phase of international expansion, industrial scaling, fundraising, and product development.

Role & Mission

As Marketing Manager, you will be Alta Ares' first dedicated marketing hire — owning the full marketing function from brand positioning to lead generation. You will work hand-in-hand with the Sales and Engineering teams to build awareness in the defence ecosystem, generate qualified pipeline, and establish Alta Ares as a credible, category-defining voice in AI-enabled defence.

This is a high-ownership, builder role: you will set up the foundations, own execution, and iterate fast.

1. Brand & Thought Leadership

• Define and maintain Alta Ares' brand identity, tone of voice, and messaging across all channels

• Position Alta Ares as a trusted authority in defence AI, C-UAS, and ISR through targeted content and executive visibility

• Coordinate CEO and leadership visibility: LinkedIn presence, interviews, speaking slots at key defence forums

• Develop customer-facing narratives that translate technical capabilities into operational value for military audiences

2. Content & Social Media

• Own the editorial calendar and produce high-quality content: articles, white papers, case studies, product sheets, and presentations

• Manage Alta Ares' LinkedIn and other relevant channels — growing a defence-focused audience

• Produce post-event content, field reports, and demo recaps to amplify field activities

• Collaborate with Engineering and Product to create technically accurate, credible content

3. Events & Exhibitions

• Own the full events roadmap: planning, logistics, materials, and on-site coordination

• Manage Alta Ares' presence at major defence exhibitions (Eurosatory, DSEI, MSPO, DVD, Milipol, etc.)

• Coordinate demo setups, booth design, briefing materials, and stakeholder meetings in collaboration with the Sales team

• Track and report on event ROI and pipeline generated

4. Demand Generation & Lead Gen

• Build and run outbound and inbound marketing campaigns targeting European MODs, NATO bodies, and defence primes

• Develop and manage the marketing funnel: from awareness to qualified lead handoff to Sales

• Own email marketing, newsletters, and targeted outreach campaigns

• Track KPIs (MQLs, CPL, pipeline contribution) and iterate based on data

Candidate Profile

Experience

• 3–5 years of experience in B2B marketing, ideally in defence, deeptech, dual-use, or aerospace

• Demonstrated ability to build and execute a marketing strategy in a fast-moving environment

• Experience managing events and trade shows end-to-end

• Strong content production skills — comfortable writing for technical and institutional audiences

• Familiarity with defence procurement culture, military users, or institutional stakeholders is a strong plus

• Experience in a startup or scale-up is a significant advantage

Skills & Qualities

• Excellent written English (French is a plus)

• Strong project management skills — autonomous, rigorous, and able to juggle multiple priorities

• Creative with a data-driven mindset: you measure what you build

• Comfortable operating in a lean, high-velocity environment with limited resources

• High discretion and understanding of the sensitivity of the defence sector

• Entrepreneurial spirit: you build from scratch, own your work, and move fast