Marketing Manager

Our client is an established international events organiser with a strong track record of running major industry exhibitions across the UK and Europe. It is now launching a brand-new B2B exhibition in France, with the first edition going live in September 2027 and bringing together an entire industry value chain.

This is a rare chance to join a launch from day one. You'll have the backing, systems and experience of a proven international business, combined with the autonomy and energy of a start-up team in Paris. The culture is dynamic and entrepreneurial: ideas are encouraged and initiative is rewarded.

The role

As Marketing Manager, you'll own the marketing strategy and its execution for the new event. Your mission is to attract high-quality visitors, build strategic partnerships and establish the show as the must-attend meeting place for its industry. The role is hands-on, combining strategic thinking with day-to-day delivery.

You Will

• Develop and deliver the marketing strategy to drive visitor attendance and exhibitor growth
• Plan and run integrated campaigns across digital, email, social media, PPC, print and other channels
• Build partnerships with industry associations, media organisations and key stakeholders
• Help shape the conference programme and wider event content
• Work closely with the sales team to support commercial growth and exhibitor success
• Manage external agencies, suppliers and on-site marketing activity
• Play an active role in delivering the event on-site and ensuring an exceptional attendee experience
• Track campaign performance, analyse results and find ways to optimise
• Represent the event at industry conferences, exhibitions and other relevant events

You'll work closely with commercial, operations and marketing colleagues across the international business.

About You

• Native-level French and fluent English, both spoken and written (essential)
• At least 5 years' B2B marketing experience, ideally in events or exhibitions
• Proven hands-on delivery of multichannel campaigns, with results you can quantify
• Experience with marketing automation, CRM and email marketing platforms
• Excellent copywriting and communication skills in both languages
• Genuinely excited by building something new. Experience launching an event, product or brand from scratch is a strong plus.
• Self-motivated and proactive, and comfortable in a fast-paced environment where you'll help create the structure
• A natural relationship-builder with customers, partners and industry communities. An existing network among French industry associations or trade media is a bonus.

What's on offer

• €55-60k base salary plus commission
• Permanent, full-time contract
• Hybrid working: 3 days in the Paris office, 2 days remote
• Regular travel to Lyon and to major industry events
• A competitive benefits package
• The opportunity to put your stamp on a new event from the very beginning, with the support of an established international organiser

Interested?

If you're a hands-on marketer who wants to build and launch something from the ground up, we'd love to hear from you!