Marketing Manager

Marketing Manager at Fivetran.

About the role Fivetran is seeking a dynamic and strategic Marketing Manager to enhance our presence in the market from our office in Marseille.

In this role, you will be pivotal in driving brand growth and visibility through innovative marketing campaigns tailored to engage our target audience effectively.

Your expertise will help shape our marketing strategies and ensure alignment with our overall business objectives.

Key facts

Location: Marseille, Provence

Engagement: Full-time

What you'll do

• Develop and implement comprehensive marketing strategies that align with the company's goals and objectives, ensuring a cohesive approach across all initiatives.
• Monitor and evaluate the performance of marketing campaigns, utilizing data analytics to refine strategies and improve future outcomes.
• Work closely with cross-functional teams, including sales and product development, to ensure consistent messaging and branding across all platforms.
• Oversee the marketing budget, making informed decisions to allocate resources efficiently and maximize return on investment.
• Create compelling content and promotional materials that effectively communicate our unique value proposition to potential customers.
• Conduct market research to identify trends, customer needs, and competitive landscape, using insights to inform marketing strategies.
• Lead the planning and execution of events, webinars, and other promotional activities to enhance brand awareness and generate leads.
• Collaborate with external partners and agencies to amplify marketing efforts and expand reach.
• Stay updated on industry trends and best practices, continuously seeking opportunities for innovation in marketing approaches.
• Foster a culture of collaboration and creativity within the marketing team, encouraging new ideas and approaches to drive success.
• Prepare regular reports on marketing performance and present findings to senior management, highlighting successes and areas for improvement.
• Engage with customers and stakeholders to gather feedback and insights that can inform future marketing initiatives.

Requirements

• A minimum of 5 years of experience in a marketing role, preferably within the technology or SaaS industry, demonstrating a strong understanding of the market dynamics.
• Proven ability to manage multiple projects concurrently, demonstrating excellent organizational skills and a commitment to meeting deadlines.
• Strong analytical capabilities, with a knack for interpreting data and transforming it into actionable marketing strategies.
• Exceptional communication skills, both written and verbal, to facilitate effective collaboration with various teams and stakeholders.
• Experience with digital marketing channels and techniques, including SEO, PPC, email marketing, and social media.
• A degree in Marketing, Business Administration, or a related field is preferred.

Nice to have

• Familiarity with marketing automation tools and platforms, enhancing efficiency in campaign management.
• Experience working in an international environment, with an understanding of global marketing strategies.
• Knowledge of CRM systems and their integration into marketing efforts to optimize customer engagement.
• Previous experience in a startup or fast-paced environment, showcasing adaptability and innovative thinking.

Skills & tools

• Proficiency in using marketing automation platforms to streamline campaign execution and tracking.
• Familiarity with data analytics software to measure campaign effectiveness and derive insights.
• Experience with CRM systems to manage customer relationships and track engagement.
• Competence in content management tools to create and distribute marketing materials effectively.

Practical notes

• This position is based in Marseille, and candidates must possess the necessary work authorization to work in France prior to applying.
• The salary for this role will be competitive and commensurate with experience, reflecting the importance of the position within our organization.
• Fivetran is committed to fostering a diverse and inclusive workplace, and we encourage applications from individuals of all backgrounds.

If you are passionate about marketing and eager to make a significant impact in a growing company, we would love to hear from you.