Marketing Manager

Responsibilities

• Collaborate closely with product owners, sales teams and BU directors to define the marketing strategy within your scope.
• Develop impactful marketing action plans with the primary goal of lead generation.
• Identify formats and create marketing materials and content (white papers, case studies, articles, press releases, mailings, etc.) tailored to different distribution channels.
• Plan, execute and coordinate marketing campaigns across all our channels and regions, involving relevant stakeholders.
• Ensure the quality of deliverables and strict adherence to publication schedules and the allocated budget.
• Lead the end-to-end event strategy: trade shows, roundtables, webinars, partner events, etc.
• Manage both logistical and operational organization as well as editorial aspects (topic selection, briefing speakers) and the event-related campaign.
• Find the right editorial angles to showcase our technical expertise.
• Conduct interviews (internal or client-facing) to feed our content.
• Write and publish blog posts, white papers, case studies, video scripts, newsletters and impactful LinkedIn posts.
• Populate the website with relevant content according to ongoing campaigns, market news, events and updates related to our offerings.
• Monitor and analyze campaign performance indicators (KPIs).
• Provide regular reporting to management and propose corrective actions/optimizations based on data.

Requirements

• You have at least 5 years of B2B marketing experience, ideally gained within an IT services company (ESN), an innovation-focused business or a Cloud/managed services provider.
• You understand the Cloud and managed services ecosystem.
• You know what developing business applications and custom software entails.
• You speak the same language as our technical teams and our clients.
• You are as comfortable with numbers (KPIs, ROI) as you are with writing engaging content.
• Knowledge of HubSpot and Piano Analytics is a plus.

Core Competencies

Demonstrates expertise in B2B marketing strategy development, lead generation, and content creation tailored for diverse distribution channels. Proficient in analyzing campaign performance metrics and optimizing marketing efforts based on data-driven insights.