MARKETING MANAGER

About

At Coachello, we help organizations transform the way they develop their people through a unique combination of human coaching and AI. We are a growing, bootstrapped company building sustainably with a strong product, real traction, and long‑term ambition. We already work with leading organizations, from CAC 40 groups such as ENGIE, Enedis, and Allianz, to high‑growth tech companies like Adyen, Qonto, and Hyland.

Job Description

We are looking for a Marketing Manager to own demand generation and content , work hand‑in‑hand with Sales, and help turn Coachello into a brand people recognize, remember, and trust long before they are ready to buy. This is not a “campaign execution” role. This is a builder role .

Your Mission

Make Coachello impossible to ignore for HR, L&D, Talent leaders, managers, and CEOs.

You will design and execute a marketing strategy that captures existing demand (the 5% already in‑market), nurtures future demand (the 95%) by building memory, trust, and authority, and makes Sales easier, faster, and more effective.

Core Belief About B2B Marketing

• Advertising mostly reaches people who are not buying yet.
• Marketing’s real job is to build and refresh memory links.
• When buyers enter the market, they choose the brand they remember.
• Content, not ads alone, is the long‑term growth lever.

Great Companies Win Both Games

• Capture demand today.
• Build demand for tomorrow.

What You’ll Do

• Own demand generation (end‑to‑end).
• Define and execute Coachello’s demand generation strategy.
• Connect content, SEO, email, events, and sales activation into one coherent system.
• Pilot and grow our inbound engine, from first touch to sales handover.
• Work in tight alignment with Sales to ensure marketing directly supports revenue.
• Feed inbound leads into Sales and nurture flows.
• Ensure marketing helps Sales start better conversations, not colder ones.
• Build and grow an engaged email audience.
• Design and execute high‑impact events (webinars, roundtables, conferences) in close collaboration with Sales.
• Ensure events support both brand visibility and demand generation.
• Turn events into reusable content and sales follow‑ups.

Content Is Our Long‑term Moat

• Define the editorial strategy and content angles.
• Turn our unique data into high‑value insights.
• Work closely with AM and CSM to identify strong client stories and proof points.
• Create clear, credible testimonials and case studies that directly support Sales conversations.
• Continuously refresh sales assets based on real client outcomes.
• Own product messaging, website copy, sales decks, case studies, and key assets.
• Clarify what Coachello does, for whom, and why it matters.
• Translate complex products (AI, coaching, data) into simple, compelling narratives.
• Activate the team & coach community.
• Turn employees and coaches into content multipliers.
• Create simple playbooks so content is shared consistently.
• Lead and scale the function.
• Manage and mentor a marketing lead.
• Build the foundations for a scalable marketing team.
• Define priorities, rituals, and operating principles.

Profil recherché

• More than 4 years of experience in B2B marketing, ideally in startups or scale‑ups.
• French and English fluency.
• Proven experience owning content, demand generation, or growth.
• Strong writing skills and a clear point of view.
• Comfortable working hands‑on while thinking strategically.
• Experience working closely with Sales.
• Curious, data‑informed, and opinionated.
• Comfortable taking risks and being visible.

Why Join Coachello?

• A key leadership role with real ownership.
• Direct access to founders and decision‑making.
• A rare opportunity to have an entrepreneurial role.
• Strong product, unique data, and real market pull.
• BSPCE / equity package.
• The chance to create a brand that shapes how people think about coaching, leadership, and work.

Informations complémentaires

• Type de contrat : CDI
• Date de début : 01 juillet 2026
• Lieu : Paris
• Niveau d'études : Bac +3
• Expérience : > 3 ans
• Télétravail ponctuel autorisé