Marketing Lead France & Benelux

Cytokinetics is a specialty cardiovascular biopharmaceutical company dedicated to developing therapies for cardiac muscle dysfunction.

The Marketing Manager – France & Benelux will play a key role in driving the marketing strategy and execution for innovative cardiovascular therapies across France and Benelux. The role reports to the Head of Commercial France & Benelux and works closely with Medical Affairs, Regulatory, Market Access, Sales, and Global and Regional Marketing teams.

Key Responsibilities

• Lead the development, adaptation, and delivery of local marketing strategies and plans in alignment with global and regional brand frameworks.
• Contribute to the evolution of brand positioning, value propositions, and lifecycle priorities by integrating local market insights, competitive intelligence, and customer needs.
• Build and steer comprehensive pre-launch, launch, and post-launch plans, ensuring cross-functional alignment, planning and execution readiness.
• Translate scientific and clinical data into clear, compelling, and differentiated customer narratives.
• Drive omnichannel engagement initiatives to effectively engage healthcare professionals through digital platforms, congresses, and face-to-face interactions.
• Partner with Sales leadership to support field force enablement, including training on brand strategy, campaigns, and tools.
• Lead market research activities and competitive analysis to inform both tactical decisions and forward-looking planning.
• Act as a key partner to Medical Affairs, Regulatory, Market Access, and Sales teams to ensure integrated, compliant brand execution.
• Serve as a primary interface with Global and Regional Marketing teams, providing local market input and contributing to broader strategic discussions.
• Manage relationships with external agencies, media partners, and event organizers to ensure high-quality delivery aligned with brand objectives.
• Plan and oversee the company’s participation in national and regional congresses, symposia, and educational initiatives.
• Own and manage marketing budgets and financial processes in line with strategic and operational priorities.
• Monitor brand performance, launch progress, and key business risks, providing regular updates to local and EU stakeholders.
• Ensure compliance with company SOPs, promotional codes, and applicable regulations, while supporting continuous improvement of marketing processes and ways of working.
• Provide leadership and direction to marketing resources and extended cross-functional contributors to drive accountability and performance.
• Contribute to the definition of operational priorities and resourcing to support business objectives.
• Support the development of marketing capabilities, best practices, and cross-functional collaboration within the affiliate.

Qualifications & Experience

• Bachelor’s degree in science, pharmacy, or medical science; an advanced degree in marketing, business administration, or a related field is preferred.
• Significant experience in pharmaceutical marketing, omnichannel strategy, or related commercial roles, including leadership of country-level launches.
• Experience in cardiovascular and/or specialty products, ideally within competitive or innovative therapeutic areas.
• Strong scientific acumen with the ability to translate complex clinical data into impactful marketing strategies.
• Solid understanding of laws, regulations, and codes governing communication with healthcare professionals.
• Demonstrated project management experience with strong planning, prioritization, and cross-functional coordination skills.
• Experience working with external agencies and partners (digital, media, events, congresses).
• Excellent interpersonal, communication, and presentation skills.
• Fluency in French and English.

Key Competencies

• Strategic and analytical thinking combined with a hands-on, execution-oriented approach.
• Strong leadership presence with the ability to influence and collaborate across functions and levels.
• Ability to operate effectively in complex and evolving environments.
• High level of organizational rigor and ability to manage multiple priorities.
• Clear and concise communication skills, with the ability to convey complex information effectively.

Cytokinetics is an Equal Opportunity Employer.