Marketing Lead

• Own and execute Hopae’s go-to-market strategy for new and existing products
• Define ICPs, positioning, and messaging to ensure clear market differentiation
• Lead end-to-end product launches across channels with measurable impact
• Design and optimize multi-channel campaigns to drive acquisition and growth
• Partner cross-functionally with Product, BD, and Operations to align strategy and execution
• Track performance, analyze data, and continuously improve funnel conversion and ROI

Requirements

• 8+ years of experience in GTM, marketing, or growth in a fast-paced tech environment
• Experience in Leading a GTM / Marketing Team in a Start up environment
• Strong at turning complex products into clear, compelling positioning
• Data-driven and structured, with a strong focus on measurable outcomes
• Experienced in cross-functional collaboration with Product and Engineering teams
• High ownership mindset and comfortable operating in ambiguity
• Excellent communication skills in English

Core Competencies

Demonstrates expertise in go-to-market strategy execution, product positioning, and multi-channel campaign optimization, with a strong focus on data-driven decision-making and measurable outcomes. Proven ability to lead cross-functional teams and drive growth in a fast-paced tech environment.

Highest-signal resume keywords

• Go-To-Market Strategy
• Product Positioning
• Multi-Channel Campaigns
• Cross-Functional Collaboration
• Data-Driven Decision Making

Hard Skills

• GTM Experience
• Marketing Strategy
• Campaign Optimization
• Funnel Conversion Analysis
• ROI Measurement

Soft Skills

• Excellent Communication Skills
• High Ownership Mindset
• Ability to Operate in Ambiguity

Industry Keywords

• Tech Environment
• Startup Experience
• Product Launches
• Market Differentiation
• Data Analysis