Marketing Intelligence Lead

The Role

The Marketing Intelligence Lead drives our strategic consultancy by bridging the gap between campaign execution and data-driven insights. This role requires a unique blend of analytical rigor, market research expertise, and storytelling. The ideal candidate will map the 360-degree consumer journey across digital and traditional channels, translating complex data into compelling, boardroom-ready narratives that prove total marketing ROI.

The Tasks

• Strategic Research & Analytics: Map the 360-degree consumer journey by blending digital performance data with traditional offline market research to prove total ROI. Monitor cultural trends, shifting consumer behaviours, and platform algorithms to proactively optimize active campaigns
• Data Translation & Storytelling: Act as the agency’s data translator, turning raw omnichannel spreadsheets into compelling, boardroom-ready narratives. Equip Account Executives with clear, data-backed strategies to confidently pitch to executive-level clients
• Cross-Departmental Integration: Partner with the Tech team to define the exact metrics needed for client-facing MarTech dashboards. Collaborate with the Creative Directors to ensure all campaign ideation is grounded in consumer psychology, not just aestheticsClient Interaction & Consultancy: Serve as the strategic heavy-hitter in high-level client meetings to present consumer insights and justify marketing spend. Drive the rollout of packaged consultancy frameworks for top-tier accounts.

Entry Requirements

• Bachelor’s degree in Marketing, Data Analytics, Market Research, Consumer Psychology, or a related field. A Master’s degree is preferred
• At least 7-10 years of experience in a market research, data strategy, or marketing intelligence role within a full-service or digital agency
• Extensive experience blending digital analytics (Google Analytics, HubSpot, Meta Business Suite, CRM platforms) with traditional market research methodologies
• Strong portfolio or proven track record of translating complex data sets into successful, high-ROI marketing campaigns and executive presentations
• Excellent communication, presentation, and storytelling skills, with the ability to explain complex data to non-technical stakeholders.
• Proficient in data visualisation tools (e.g., Tableau, PowerBI, Looker) and survey/research platforms