Marketing Effectiveness Manager F/M

Marketing Effectiveness Manager

As Marketing Effectiveness Manager, reporting to the Head of Product Marketing & Media Measurement within the Growth department, you will work closely with Data Scientists, Data Analysts and Data Engineers to bring marketing effectiveness expertise into the Measurement Squad. Your mission is to own the marketing effectiveness framework, translate MMM outputs into actionable investment decisions, and build the reporting products that enable Growth, Finance and Data teams to act on measurement data.

This role is central to scaling Betclic’s marketing measurement capability beyond its current foundations.

Your role within Betclic

• Own the marketing effectiveness framework and drive the interpretation of MMM outputs into media investment recommendations
• Design and define the effectiveness reporting products
• Coordinate engineering and design teams to build and iterate the tool, from MMM output dashboards to budget optimisation interfaces
• Define and track KPIs to assess marketing performance across channels, in alignment with marketing (brand & perf) and Finance
• Serve as the primary bridge between media/marketing teams and the measurement function
• Drive scenario planning and budget optimisation exercises grounded in measurement data
• Keep teams aligned on the status and progress of effectiveness products
• Identify opportunities to improve marketing ROI through data‑driven recommendations

Who we are looking for

• At least 5+ years of experience in media research, media agency, marketing analytics or growth marketing
• Have built a marketing measurement product from scoping to deployment
• Solid understanding of measurement frameworks: MMM, incrementality testing, attribution
• Comfortable with scenario planning and budget optimisation tools
• Strong data analysis skills and can work with data outputs without needing full technical support
• Able to work across diverse stakeholders and functions in a matrix organisation
• Fluent in English

Benefits

• 25 days of paid leave and 10 RTT days
• Ticket Restaurant® card credited with €11 per day (€6 per day funded by Betclic)
• 100% health insurance coverage for you and your children
• 50% reimbursement of public transport costs or an annual sustainable mobility allowance (€300 for commuting with sustainable transport)
• Hybrid work model with up to 3 days of remote per week
• Access to a vast training catalog, with opportunities for professional development every year
• Extraordinary office spaces with a rooftop view of the Cité du Vin
• Internal events to liven up your daily life
• On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)

Permanent contract, available immediately in Bordeaux

Betclic Group – 117 Quai de Bacalan, 33300 BORDEAUX