Marketing Effectiveness Manager

Role Overview

Betclic is a European leader in sports betting, offering Poker, Horse Racing and Casino games across multiple countries. We provide a modern, dynamic environment powered by cutting‑edge technology.

As a Marketing Effectiveness Manager reporting to the Head of Product Marketing & Media Measurement within the Growth department, you will work closely with Data Scientists, Data Analysts and Data Engineers to bring marketing effectiveness expertise into the Measurement Squad. Your role is central to scaling our marketing measurement capability. You will own the marketing effectiveness framework, translate MMM outputs into actionable investment decisions and build reporting products for Growth, Finance and Data teams.

Key Responsibilities

• Own the marketing effectiveness framework and interpret MMM outputs into media investment recommendations.
• Design and define effectiveness reporting products.
• Coordinate engineering and design teams to build and iterate tools, from MMM dashboards to budget optimisation interfaces.
• Define and track KPIs for marketing performance across channels, in alignment with marketing and Finance.
• Serve as the primary bridge between media/marketing teams and the measurement function.
• Drive scenario planning and budget optimisation exercises rooted in measurement data.
• Keep teams aligned on status and progress of effectiveness products.
• Identify opportunities to improve marketing ROI through data‑driven recommendations.

Qualifications

• 5+ years of experience in media research, media agency, marketing analytics or growth marketing.
• Experience building a marketing measurement product from scoping to deployment.
• Solid understanding of measurement frameworks such as MMM, incrementality testing and attribution.
• Comfortable with scenario planning and budget optimisation tools.
• Strong data analysis skills, able to work with data outputs independently.
• Ability to work across diverse stakeholders in a matrix organisation.
• Fluent in English.

Benefits

• 25 days paid leave and 10 RTT days.
• Ticket Restaurant card credited with €11 per day (€6 funded by Betclic).
• 100% health insurance coverage for you and your children.
• 50% reimbursement of public transport costs or an annual sustainable mobility allowance (€300).
• Hybrid work model with up to 3 remote days per week.
• Access to a training catalog with professional development opportunities yearly.
• Office spaces with rooftop break areas.
• Internal events and sports classes, organized tournaments.

Permanent contract, available immediately in Bordeaux. Betclic Group – 117 Quai de Bacalan, 33300 BORDEAUX.