Marketing Effectiveness Lead - MMM & ROI

Bel Group in Île-de-France (Suresnes) seeks a Marketing Effectiveness Manager to design, deploy and scale Marketing ROI (MROI) capabilities across brands and markets. You will anchor MMM insights into practical media allocation decisions and integrate them into planning and investment processes.

Your role leads the deployment of MMM across priority brands, translating analytics into actionable recommendations and driving value through cross-functional collaboration with Marketing, Finance and