Marketing Director - Civil Site in , us

Overview

The Marketing Director for the Civil Site Division provides strategic leadership and vision for divisional marketing, driving the development and implementation of strategies that advance Civil Site's growth and brand position. Partnering closely with divisional leadership, business development, and regional marketing managers, this role ensures marketing priorities, staffing, and campaigns are aligned to support business objectives, client engagement, and revenue growth. Although the focus is division‑specific, the Director works with other marketing leaders and the broader marketing organization to ensure consistency, resource alignment, and firmwide integration. Acting as a trusted advisor, the Director shapes the strategic direction of marketing specific to Civil Site, defining where to focus, how to position, and how to measure success across a matrixed structure.

Responsibilities

Strategic Focus: Defines and directs divisional marketing strategies that align with firmwide goals, guiding priorities across markets, services, and client sectors, ensuring marketing drives both short‑term and long‑term brand equity. Identifies emerging opportunities, shapes campaigns, visibility efforts, and pursuit strategies, and translates business and market data into actionable plans.

In collaboration with the CMO and other marketing leaders: Define and lead marketing transformation initiatives that improve scalability and efficiency through enhanced systems, processes, and tools, ensuring the marketing function evolves alongside the firm's business goals.

Influence and Integration: Operates at the intersection of marketing, business development, and operations, ensuring divisional goals are integrated into firmwide marketing and communication strategies and maintaining consistent messaging and brand alignment across markets.

Decision Making: Sets divisional marketing priorities, balances visibility initiatives, pursuit strategy, and client engagement, and uses data and metrics to guide decisions and evaluate effectiveness.

Team Leadership: Provides leadership to regional and senior regional marketing managers, fostering alignment, accountability, and shared goals across the network and building leadership capability within marketing management ranks.

Market Intelligence: Monitors industry and client trends, translates insights into strategic recommendations, and guides research efforts for business planning and new service opportunities.

Reporting and Metrics: Defines performance metrics for marketing impact, monitors effectiveness, reports results to firm leadership, and adjusts strategy as needed.

Brand Stewardship: Serves as a strategic steward of the firm's brand equity, ensuring consistent communication across pursuits, campaigns, and client touchpoints.

Lead development and implementation of the division's marketing strategy, ensuring alignment with firmwide goals and revenue targets.

• Partner with divisional leadership to translate strategic business objectives into actionable marketing plans, campaigns, and pursuit priorities.
• Oversee marketing planning and resource allocation to ensure effective deployment of staff and investment.
• Serve as the senior marketing advisor to divisional leadership, providing insight and recommendations on market positioning, visibility, and brand strategy.
• Collaborate with business development and technical leadership to identify key pursuits and strengthen pursuit strategies for high‑value opportunities.
• Provide leadership and mentorship to regional and senior regional marketing managers, fostering collaboration and accountability.
• Coordinate with other divisional marketing leaders to ensure consistency in brand, messaging, and processes.
• Guide the creation and execution of major marketing campaigns, conferences, and visibility initiatives.
• Monitor and interpret market trends, client needs, and competitive dynamics.
• Define and track performance metrics for marketing effectiveness, pursuit success, and campaign ROI.
• Partner with firmwide marketing leadership to advance shared systems, processes, and tools that increase efficiency and scalability across all divisions.
• Represent marketing within divisional leadership discussions and externally at conferences, client events, and professional associations.

Qualifications

• 15+ years of A/E/C marketing leadership experience.

• Experience partnering with Civil/Site engineering teams and understanding of Civil/Site markets and procurement models.

• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).

• CPSM certification strongly preferred.

• Proven ability to lead through influence and drive measurable results.

• Exceptional strategic thinking and knowledge of marketing principles, industry trends, and client behavior specific to civil site.

• Skilled in developing and executing divisional growth strategies and campaigns.

• Adept at analyzing market intelligence and performance data.

• Proven experience managing distributed teams and promoting collaboration across geographies.

• Strong communication and presentation skills.

• Experience in change management, talent development, and organizational improvement initiatives.

• Proficient in CRM systems, marketing analytics, and digital marketing tools.

• Highly organized, decisive, and able to balance strategic foresight with operational execution.

• Ability to read, write, and understand English for job‑related communications.

Compensation

$129,000 to $215,500 per year, depending on qualifications.

What We Offer

Company‑sponsored benefits include:

• Medical, dental, and vision coverage
• Paid leave, short‑term and long‑term insurance, life insurance
• Company‑matched 401(k)/Roth
• Paid time off, parental and military leave
• Employee referral and professional license bonuses
• Straight time policy for exempt employees working over 40 billable hours in a week
• Educational reimbursement and in‑house training courses
• Mentorship program, wellness program, Women’s Organization, philanthropic opportunities

Equal Employment Opportunity

Colliers Engineering & Design is an equal opportunity employer.