Marketing Director

Overview

Reporting to the Market VP, define and recommend the Market strategy in line with Segment positioning and ensure strategy implementation with global alignment. Ensure profitable growth while maintaining strong customer loyalty in the long run. Anticipate the market and customers' needs, define and implement new product development, support business opportunities development and conversion to ensure medium-term sales development in line with business plan targets. Oversee and grow the market by identifying revenue opportunities and managing growth by securing new accounts and new applicative sub-segments. Interface with External Customers, co-suppliers and internal partners (Product Manager, Technical Support, S&T, Communication, Industrial, Finance, Supply Chain, Business Development, and Commercial Excellence) to ensure success. Analyze the market, gather information, manage customer portfolio accordingly product and customer profitability. Monitor pricing policy globally. Develop and maintain own network of clients, suppliers, and organizations to promote Imerys image and reputation. Coordinate identification of new applications or products to be introduced in existing clients or new markets, monitor results to enlarge market share of portfolio. Support external communication in production of sales enablers, impacting tools and participation of trade shows and market events. Propose adapted branding policy in line with customer segmentation.

Responsibilities

• Reporting to the Market VP, define & recommend the Market strategy in line with Segment positioning and ensure strategy implementation with global alignment.
• Ensure profitable growth while keeping strong Customer Loyalty on the long run.
• Anticipate the request of the Market and customers needs, define and implement new product development, support business Opportunities development and conversion to ensure the medium term sales development in line with business plan targets.
• Oversee and grow the market, consistently identifying revenue opportunities and managing consistent growth by securing new accounts, new applicative sub-segments.
• Constantly interface with External Customers, co-suppliers and internal partners e.g. Product Manager, Technical Support, S&T, Communication, Industrial, Finance, Supply Chain, Business Development, & Commercial Excellence to ensure full success of the mission.
• Analyze the market in his field, gathering all information, manage customer portfolio accordingly product and customer profitability.
• Monitor Pricing Policy around the globe.
• Develop and maintain own network of clients, suppliers, and organizations to promote Imerys image and reputation.
• Coordinate the identification of new applications or new products to be introduced in existing client or in new markets, follow the commercial approach and monitor results to enlarge the market share of portfolio.
• Support External Communication in production of sales enablers, impacting tools and participation of trade show, markets events.
• Propose adapted Branding Policy in line with customer segmentation.

Requirements

• Engineering degree or PhD in material science or chemistry, ideally completed by a MBA, or Master Degree/Bachelor’s degree in Business / Marketing or related field
• Minimum of 7+ years of equivalent work-related experience in industrial marketing.
• Strong deep market and technical understanding of application (needs, production process, market structure, performance)
• Excellent business sense and ability to interact effectively with people from all backgrounds and levels, and to influence others
• Excellent leadership; project management, multitasking, and decision-making skills
• Strong drive for results
• Strategic understanding
• Excellent analytical and critical thinking and problem solving skills
• Excellent communication and presentation skills
• Successful track record in senior marketing roles and creating marketing campaigns
• Proven ability to plan and manage budgets
• Ability to use common IT tools (Excel, Word, Gsuite, Web tools)
• English: fluent (international environment).

ATS Optimization Keywords

Hard Skills

• engineering degree
• PhD in material science
• PhD in chemistry
• MBA
• Master's degree in Business
• Bachelor's degree in Business
• industrial marketing
• market analysis
• product development
• budget management

Soft Skills

• leadership
• project management
• multitasking
• decision-making
• communication
• presentation
• analytical thinking
• critical thinking
• problem solving
• influencing