Marketing Director
PARIS, 75
il y a 15 heures
ROLE & RESPONSIBILITIES
- Ensure continuity and consistent execution of the existing B2B marketing strategy and operating model under the management of Global Blue CMO
- Lead and orchestrate the central B2B Marketing team by managing 6 marketing specialists
- Lead and validate Global Blue’s B2B content creation (white papers, insights, LinkedIn, webinars, website)
- Drive sales enablement tools creation (sales decks, success cases, product videos, POSM)
- Oversee website management, event landing pages and creative deliverables
- Oversee CRM usage and marketing automation strategy
- Coordinate with local marketing communities to ensure alignment of B2B marketing initiatives
PROFILE & EXPERIENCE
- Senior experience in B2B marketing within an international environment
- Strong strategic mindset with hands‑on execution capability
- Proven people management, leadership and stakeholder management skills in a multicultural environment
- Experience with CRM and marketing automation tools
- Fluent English required (written and spoken); French is a plus
CONTRACT DETAILS
- Contract type: Fixed‑term contract (at least 9 months)
- Location: Levallois Perret (hybrid – 3 days remote / 2 days at the office)
- Start date: As soon as possible
Entreprise
Global Blue
Plateforme de publication
WHATJOBS
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