Marketing Director

Sensewaves is a leading startup in the utility and energy transition landscape, based in Paris, France. We build Adaptix.Grid, an AI‑powered solution for distribution grid analysis, and are deploying it with utilities worldwide. The company was recently awarded the Emerging Technology Power Player 2024 by the Smart Electric Power Alliance.

Position

Marketing Director

Responsibilities

• Develop and execute a comprehensive marketing strategy to grow brand awareness, lead generation, and business growth.
• Define and refine Sensewaves’ value proposition and messaging across all channels.
• Drive demand generation and lead nurturing through inbound and outbound campaigns.
• Oversee the creation of high‑impact content such as whitepapers, case studies, webinars, and blog posts.
• Conduct market and competitive analysis to identify opportunities and adapt strategies.
• Manage digital marketing initiatives, including SEO, paid campaigns, and social media.
• Collaborate with sales and product teams to align marketing with business objectives.
• Plan and execute participation in industry events, conferences, and strategic partnerships.
• Maintain consistent and impactful brand presence across all touchpoints.
• Track and analyze marketing metrics to optimize campaigns and measure success.

Qualifications

University degree in Digital Marketing or related field.

Minimum 2 years of relevant experience.

Skills

• Inbound/content marketing strategy
• CRM & marketing tools (HubSpot)
• Data‑driven decision making
• Marketing automation and email marketing
• Social media marketing & advertising
• Search Engine Optimization (SEO)
• Brand management and development
• Microsoft Office and Google Workspace
• Communication and presentation skills
• Teamwork
• Excellent English, written and spoken

Preferred Qualifications

• Experience in the energy sector.
• Fluency in French.
• Computer skills (Google Suite).

Benefits

• Flexible working – remote, Paris office, or hybrid.
• Competitive salary aligned with experience and market standards.
• Opportunities for growth and continuous professional development.
• Top‑line healthcare plan.