Marketing Coordinator - France

Purpose

We are looking for a Marketing Coordinator for France. The primary focus will be to design and execute marketing and communication plan in the Region, toward both B2B and B2C targets, across all Vibram's categories: Outdoor, Lifestyle, Repair, Work&Safety. This includes co-marketing activities, events, PR and communication.

The role will be based in France, between Annecy and Chamonix areas and will report to Vibram Global Marketing Director, based in Milan (Italy)

Up to 30% travel required.

Main responsibilities

• Beccome Vibram's point of reference in France: design and implement dedicated marketing strategies for both B2B and B2C target audience, aligned with EMEA objectives and strategy
• Customize communication plans for regional needs, while maintaining brand consistency
• Work closely with B2B Partners (shoes brand partners) to support co-marketing activities
• Coordinate consumer-facing events (e.g., product launches, pop-up activations) and B2B events (e.g., trade shows, industry conferences)
• Align with Vibram sales teams to ensure marketing efforts drive measurable business results
• Monitor trends and competitor strategies to identify opportunities
• Ensure seamless execution in collaboration with local agencies
• Oversee the France marketing budget