Marketing & Content Manager (EN/NL) h/f

We are accelerating our commercial development in the Netherlands and across Europe, and we are looking for our Marketing & Content Manager.

Your mission: generate business opportunities through reactive, multi-channel, and bilingually driven communication (English, Dutch). You will work directly with our Product and Sales teams, as well as our external design agency.

This is a versatile and autonomous role.

Marketing Management :

• Editorial Planning: Proactively manage the editorial calendar while keeping the agility to seize last-minute, reactive opportunities.

• Emailing & Newsletters: Design and write impactful email campaigns triggered by industry news or sales opportunities (promotions, follow-ups on recent articles).

• Database Management: Segment, target, schedule, and send all campaigns.

• Continuous Optimization: Conduct strict A/B testing on subject lines to continuously maximize email open rates.

• Performance Tracking: Analyze KPIs weekly (engagement, clicks, open rates) and produce a quantified report to adjust marketing actions in real-time.

Communications:

• Contents: Create content for our social media channels, primarily LinkedIn and Instagram to improve our digital presence

• Social Media & Live Coverage: Adapt internal company news into tailored posts for LinkedIn, Instagram, and Facebook. Provide live coverage of key on-field events and moderate the community daily.

• Written Content: Contribute to our blog and website by updating and maintaining content to keep our messaging fresh and relevant.

Event Management:

• Trade Shows Strategy: Define the key messaging for our speaking engagements at major European trade shows.

• Event Coordination: Brainstorm booth design ideas and collaborate closely with our design agency for international trade shows like GreenTech (Amsterdam) and SIVAL (Angers).

• Support with the logistics, communication, and evaluation of events.

Experience: Minimum 3 to 5 years of experience in content creation, social media, or digital communication.Languages: Native or bilingual Dutch is required, along with fluent English. Good command of French is highly valued.Skills: Strong copywriting with an affinity for AI/GEO & SEO search trends. Hands-on experience in video editing.Mobility: Based at our headquarters in Saint-Malo (Brittany, France), this role offers potential relocation opportunities to the Netherlands, driven by our rapid growth in Benelux. (optional)