Marketing & Communications Manager, WNC Ag Programs

Overview

Agency: Dept of Agriculture, Consumer Services

Division: Western Ag Programs

Job Classification Title: Marketing Specialist III (NS)

Position Number:

Grade: NC17

Description of Work

This position will advance Western North Carolina’s agriculture industry through media, advertising and public relations channels. It will lead the media, advertising, and public relations initiatives for Western Ag. Programs and Small Farms divisions, including the WNC Farmers Market and NC Mountain State Fair at the NC Department of Agriculture & Consumer Services. The role involves promoting the products offered by NC farmers, food and fiber producers, commodity groups, and sharing their story with retailers, wholesalers, and consumers. The position may require travel. The role may supervise full-time, part-time, and contract staff who assist with content production, media relations, photography, video, and advertising, while managing production schedules, procurement, and project budgets.

Knowledge, Skills and Abilities / Management Preferences

• Knowledge of public relations, marketing, media communications, and content development.
• Skill in writing, editing, social media management, and media relations.
• Experience managing multiple projects, budgets, advertising campaigns, and deadlines.
• Ability to lead staff, work independently, and make sound decisions.
• Ability to learn and use a Customer Relationship Management (CRM) system, analytics tools, and other communication technologies.

Minimum Education and Experience

Bachelor’s degree in marketing, business administration, crop science, animal science, horticulture, home economics or related area of assignment from an appropriately accredited institution and four years of experience in the related field; or an equivalent combination of education and experience.

EEO Statement

The State of North Carolina is an Equal Employment Opportunity Employer and dedicated to providing employees with a work environment free from all forms of unlawful employment discrimination, harassment, or retaliation. The state provides reasonable accommodation to employees and applicants with disabilities; known limitations related to pregnancy, childbirth, or related medical conditions; and for religious beliefs, observances, and practices.