Marketing Communication – Service Segment, Europe

• Execute integrated multi-channel marketing plans aligned with business objectives and Go-to-Market (GTM) strategies.
• Coordinate with country MarCom teams to localize and deploy campaigns across European markets.
• Manage marketing projects from planning through delivery, ensuring deadlines, budgets, and quality standards are met.
• Develop and coordinate marketing assets and content, including brochures, videos, digital campaigns, email communications, and event materials.
• Ensure consistency of brand positioning, messaging, and visual identity across all marketing activities.
• Collaborate closely with Service Product teams, Brand teams, and Global Marketing to ensure commercial alignment.
• Monitor campaign performance using KPIs and dashboards, identifying opportunities for optimization and continuous improvement.
• Maintain visibility of the marketing project pipeline, proactively managing risks, dependencies, and stakeholder expectations.

Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years’ experience in marketing communications, campaign management, or a similar role.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Customer-centric mindset with a strong focus on business impact and customer engagement.
• Strategic thinker with strong planning and organizational capabilities.
• Analytical mindset with experience interpreting campaign performance data and KPIs.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Fluent in English; additional European languages are a plus.

Core Competencies

Demonstrates expertise in executing integrated multi-channel marketing plans and managing marketing projects from planning to delivery, ensuring alignment with business objectives and Go-to-Market strategies. Proficient in analyzing campaign performance data and optimizing marketing initiatives to enhance customer engagement and business impact.

Highest-signal resume keywords

• Integrated Multi-Channel Marketing
• Project Management
• Campaign Management
• KPI Analysis
• Stakeholder Management

Hard Skills

• Marketing Communications
• Campaign Management
• Project Management
• Content Development
• Data Analysis

Soft Skills

• Customer-Centric Mindset
• Strategic Thinking
• Organizational Skills
• Excellent Communication
• Cross-Functional Collaboration

Industry Keywords

• Go-to-Market Strategies
• Brand Positioning
• Marketing Assets
• European Markets
• Performance Optimization