Marketing and Transformation Project Manager

• Design and enhance products and services, customer journeys, and operational frameworks to address strategic priorities, customer expectations, and market developments
• Lead complex projects end to end by coordinating all stakeholders, including project scoping, governance, roadmap development, decision-making, deployment, and change management
• Redesign and optimize processes, customer journeys, and operating models to improve customer experience, operational efficiency, and service quality
• Ensure robust frameworks by incorporating regulatory, compliance, customer protection, and risk management requirements from the design stage onward
• Turn data into actionable decisions through performance monitoring, usage analysis, and active monitoring of market developments and industry practices
• Work with the Regional Banks, User Divisions, Crédit Agricole Technologies and Services, and business teams
• Support the transformation of ancillary financial services activities and help evolve the entire value chain

Requirements

• Master’s degree (or equivalent, Bac+5) in marketing, project management, digital transformation, or a related field
• At least 5 years of experience in marketing project management, transformation, or product and service development, ideally in the insurance or financial services sector
• Strong knowledge of the Regional Banks and the Crédit Agricole ecosystem
• Ability to independently manage complex, cross-functional projects
• Ability to connect strategic vision, customer experience, business priorities, and operational implementation
• Proactive, with a strong willingness to take initiative and drive projects forward
• Ability to bring people together and foster collective momentum
• Ability to take a step back while maintaining a strong focus on results and execution
• Comfortable working in constantly evolving environments
• Motivated to contribute to transformations that sustainably improve customer experience, performance, and ways of working

Core Competencies

Demonstrates expertise in marketing project management and digital transformation, with a strong focus on enhancing customer experience and operational efficiency. Proven ability to lead complex, cross-functional projects while ensuring compliance and risk management throughout the process.

Highest-signal resume keywords

• Marketing Project Management
• Digital Transformation
• Customer Experience Optimization
• Regulatory Compliance
• Cross-Functional Project Leadership

Hard Skills

• Project Scoping
• Governance
• Roadmap Development
• Change Management
• Performance Monitoring
• Usage Analysis
• Process Redesign
• Operational Frameworks
• Service Quality Improvement
• Data-Driven Decision Making

Soft Skills

• Proactive Initiative
• Team Collaboration
• Results Focus
• Adaptability
• Collective Momentum Building

Certifications & Qualifications

• Master’s Degree in Marketing
• Master’s Degree in Project Management
• Master’s Degree in Digital Transformation

Industry Keywords

• Financial Services
• Insurance Sector
• Crédit Agricole Ecosystem
• Customer Protection
• Risk Management