Marketing and Data Officer

• Contribute to the rollout of marketing and data analysis projects designed to develop relationships between SKEMA and companies
• Manage the operational implementation of marketing and data action plans
• Contribute to the rollout of apprenticeship tax collection campaigns to achieve collection targets
• Implement the marketing and communications action plan
• Design and deploy email campaigns and newsletters
• Design and deploy campaigns in Microsoft Dynamics Marketing
• Create and optimize marketing automation journeys
• Import data into the CRM
• Populate, update, and enhance web pages related to the offering in collaboration with the web marketing team
• Coordinate and engage social media channels, create content, and conduct monitoring
• Design and update written and video content and sales materials
• Manage external and internal communications in line with the action plan
• Regularly report on results
• Analyze market competitors and make recommendations
• Monitor campaigns operationally based on data
• Consolidate and enrich CRM databases
• Activate lead generation and retention levers
• Manage campaign segmentation and targeting
• Analyze results and track KPIs
• Improve existing tools to automate data analysis

Requirements

• Master's degree (or equivalent) with a specialization in marketing
• Significant experience / proven track record
• Professional proficiency in English
• Strong digital marketing skills, including acquisition techniques and social media
• Proficiency in marketing tools, including CRM, email marketing, and content creation platforms
• Proficiency in Excel and Microsoft Office
• Ability to process large volumes of data and synthesize findings
• Rigor, structured working methods, and strong organizational skills
• Ability to work in project-based and cross-functional environments with multiple stakeholders in France and internationally
• Excellent interpersonal skills
• Proactive and energetic approach

Demonstrates expertise in digital marketing strategies, including campaign design and execution, data analysis, and CRM management. Proficient in managing marketing automation tools and enhancing communication strategies to drive engagement and achieve collection targets.

Highest-signal resume keywords

• Digital Marketing Skills
• CRM Proficiency
• Email Marketing
• Data Analysis
• Project Management

Hard Skills

• Marketing Automation
• Data Analysis
• Campaign Segmentation
• KPI Tracking
• Content Creation
• Microsoft Dynamics Marketing
• Excel Proficiency
• CRM Management
• Email Campaign Design
• Social Media Management

Soft Skills

• Interpersonal Skills
• Organizational Skills
• Proactive Approach
• Structured Working Methods
• Collaboration

Certifications & Qualifications

• Master's Degree in Marketing

Industry Keywords

• Marketing Strategy
• Lead Generation
• Apprenticeship Tax Collection
• Market Analysis
• Campaign Monitoring

Tools & Technologies

• Microsoft Office
• CRM Tools
• Email Marketing Platforms
• Content Creation Platforms
• Web Marketing Tools