Marketing AI Program Manager (W/M/X)

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

LOCATION AND DATE

Location

ParisHeadquarters

Employment Type

Full-Time, Immediate Availability

Reporting

The Marketing AI Program Manager will report to the SI & Marketing AI Transformation Director.

MAIN MISSIONS

Bel is embarking on an AI transformation(North Star Program)of its marketing organization to enhance effectiveness, accelerate innovation and unlock new sources of value across brands, markets and functions. TheMarketing AI Program Managerwill be responsiblefordefining and orchestrating this transformation agenda, combining marketing expertise, technology understanding and program leadership to drive adoption and business value at scale.

The role will lead the transformation of marketing processes, capabilities and ways of working across Bel's brands and markets, ensuring AI is deployed responsibly and at scale while delivering measurable business impact and value creationacross all marketing workflows.

Your main responsibilities willbe:

Lead the AI Marketing transformation roadmap - Own and continuously refresh Bel's roadmap, prioritizing use cases, markets, brands and capabilities through active industry and tech watch(participation to conferences, readings, networking ...)- in close collaboration with IMC director & SI director and along CMO vision

Drive AI-enabled marketing transformation - Coordinate deployment of priority initiatives across brands, markets and functions, ensuring measurable impact and scaling successful pilots into sustainable capabilities, together with Marketing, IT, HR, Finance, Procurement, Trust & Ethics and external partners

Define and embed the AI Marketing operating model - Establish governance, decision rights, routines and AI-enabled ways of working within marketing processes

Define the tech choices andprerequisite , in collaboration with IT and datateam (make or buy, data needs ...)and Marketing teams

Drive adoption and capability building - Lead adoption of AI-enabled ways of working,partner with HR to build capabilities, playbooks and training,andpartnerwithContent Leadand Marketing Efficiency Manager to boost use-case adoption

Drive value capture and ecosystem evolution - Monitor value and KPIswith Finance and Value Creation teams, and evolve agency and partner models(e.g., in collaboration with Content Lead)

PROFILE/SKILLS

Education & Experience:

>10years of experience in marketing,digital/ AI transformation,marketing technology, consulting, program management or related fields, ideally in FMCG environments

Provenexperience leading large-scale cross-functional transformation programs involving multiple stakeholders

Experience working with agencies, technology providers and external partners

Experience designing and implementing operating models, governance frameworks or new ways of working

Experience in leadingTech centric projects with both Tech expert and Business partners

Strong track record of driving business value delivery and performance improvement initiatives

International and cross-functional experience preferred

Technical skills

Strong marketing expertise across both global and local contexts

Good understanding of marketing operating models, processes and capabilities

Strong program and project management skills, with ability to coordinate complex initiatives across functions

Strong analytical and problem-solving capabilities

Data-driven mindset with ability to monitor value capture, business impact and operational KPIs

Knowledge, understanding and strong appetiteforAI, GenAI and Marketing Technology ecosystemswith constant curiosity to identify new Tech trends

Ability to work effectively with IT and technology teams and challenge technology choices from a business perspective

Good understanding of agency and partner operating models

Strong leadership and stakeholder alignment capabilities across functions, markets and seniority levels

Excellent communication and influencing skills, with the ability to align diverse stakeholders around a common transformation agenda

Strong business acumen and value-delivery mindset

Ability to navigate ambiguity and drive decisions in a fast-evolving environment

High ownership mindset, resilience and accountability

Collaborative team player, comfortable working across global and local organizations

Strategic thinker with the ability to connect business priorities, technology opportunities and organizational change

Curious learner with a strong appetite for AI, innovation and emerging technologies

Flexible, agile and solution-oriented, with strong problem-solving skills

If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.