Manager D2C Commercial Performance

This role is a key driver of online revenue growth across a multi‑market direct‑to‑consumer ecosystem. The Manager D2C Commercial Performance based in France will shape and execute the commercial performance strategy for EMEA, turning business objectives into actionable trading plans that maximize sales, margin, and customer lifetime value. Operating in a highly data‑driven and matrixed environment, the manager will influence cross‑functional teams across marketing, product, CRM, and operations to optimize every stage of the digital customer journey. The role spans trading strategy, pricing, merchandising, and conversion optimization, ensuring alignment between local market needs and regional growth goals. This high‑impact position is for a commercially minded leader who thrives on turning insights into measurable performance improvements and plays a central role in scaling D2C capabilities and shaping best practices across multiple markets.

Accountabilities

• Own the D2C revenue growth strategy for EMEA, translating commercial targets into market‑level trading plans and measurable performance outcomes.
• Define and execute go‑to‑market and go‑to‑channel strategies tailored to local market dynamics, customer behavior, and channel priorities.
• Drive performance across key commercial levers including traffic, conversion rate, average order value, retention, and customer lifetime value.
• Lead trading, pricing, promotional, and merchandising strategies to optimise revenue, margin, and customer engagement across markets.
• Partner with CRM and marketing teams to improve acquisition, retention, lifecycle journeys, and personalised customer engagement.
• Identify and optimise conversion opportunities across the digital funnel, including PDPs, checkout flow, bundling, upselling, and cross‑selling initiatives.
• Build and maintain performance dashboards, analyse commercial data, and translate insights into actionable growth initiatives.
• Collaborate cross‑functionally with Marketing, Product, IT, Finance, Operations, Legal, and local market teams to deliver growth initiatives.
• Support new market launches, A/B testing initiatives, and platform enhancements to maximise commercial impact.
• Own weekly and monthly performance reviews, forecasting, and reporting of risks, opportunities, and action plans to stakeholders.
• Contribute to the development of scalable D2C best practices, frameworks, and growth playbooks across the EMEA region.

Requirements

• Bachelor’s or Master’s degree in Business, Marketing, Digital, E‑commerce, or a related field.
• Minimum 5+ years of experience in e‑commerce, digital commerce, or D2C environments with ownership of revenue or commercial performance.
• Proven track record of driving online sales growth across multiple markets through trading, merchandising, CRM, or conversion optimisation initiatives.
• Strong understanding of D2C growth drivers including acquisition, conversion, retention, pricing, promotions, and customer analytics.
• Experience designing and executing go‑to‑market and go‑to‑channel strategies in complex, multi‑market environments.
• Strong analytical skills with the ability to interpret data, identify insights, and translate them into commercial actions.
• Experience working in matrix organisations with multiple senior stakeholders across regions and functions.
• Excellent communication and stakeholder management skills, with fluency in English; German is a strong plus.
• Highly commercial, data‑driven, and comfortable operating in fast‑paced, evolving environments.
• Nice to have: experience with A/B testing, CRM tools, lifecycle marketing, and performance analytics platforms.

Benefits

• Attractive compensation package with permanent employment contract.
• 30 days of annual leave plus December 24th and 31st off.
• Two additional volunteer days per year.
• Employee stock purchase programme.
• Company pension plan with base contribution support.
• Flexible benefits programme (including childcare support, sports, meal vouchers, or bike leasing).
• Mental health support services for employees and families.
• Access to LinkedIn Learning and continuous training & development opportunities.
• Regular team events to strengthen collaboration and engagement.
• Flexible, supportive working environment focused on long‑term well‑being and growth.