LIFT – Sales Excellence Director

LIFT – Sales Excellence Director

Job ID45927Date30 July 2026

Job Family

Sales

Type of contract

Permanent, More than 12 months

Why work for Manitou Group? Manitou is purposefully committed to you, its people. Based on a “One United Team” focus, we internationally cultivate our purpose-driven and agile work environment. As an equal opportunity employer, we cultivate, build and elevate our more than 6000 employees and their diversity across more than 30 countries we operate in. There are 6 main plants with locations

in France, the USA, India, Italy and more than 30 subsidiaries all around the world.

Are you

looking for a new opportunity? Join us to be part of our continuous success.

VISION AND KEY STAKES:This position is part of the Commercial Excellence department. Its main missions are to support regions in their strategy by defining the core models and turnkey solutions to facilitate the work of sales, oversee the deployment of Sales bundled with Services (Wet Sales) and other key strategic solutions (Rental, Used, Digital Solutions…), ensure the creation and monitor the execution of all the necessary trainings, and in the long run tackle infrastructure projects or strategies (like CRM, the future of distribution…)

The expected results are higher sales efficiency through the upskilling of sales teams, high customer and team satisfaction, and the evolution of the Manitou Business Model toward services. The Director will also oversee the deployment of Sales bundled with Services (Wet Sales) and other strategic solutions (e.g., Rental, Used, Digital). They will ensure and monitor all necessary training and in the long term, they will manage infrastructure strategies such as CRM and the future of distribution.

DUTIES Define the core models of consultative selling (Playbooks) in order to manage at best the sales to dealers (and potentially rental and key accounts), thus increasing the sales skills of Manitou as a whole, which will lead to maximizing the sales of Manitou products and services.

Define, together with the Regions, the core model(s) of organizational structure of sales departments to the benefit of the subsidiaries

Define the core model of selling services, the skills and the profiles needed, the roles & responsibilities, the organization on the field and inside the subsidiaries, the training – in order to contribute to the evolution of Manitou’s business model towards services

Define the needs and content of all trainings related to these subjects (as Business Owner), ensure that these are produced by the Business Training Department

Define the most adequate support in terms of tools, processes (that they will create or improve when already present), dashboards and necessary KPIs, thus simplifying sales processes

Collect and share best practices from field teams in the different regions

Create practical toolkits (turnkey solutions) and Best Practices for sales teams to tackle all most relevant aspects of their job or pain points (for ex. list of available machines, shortcuts to product data, to customer lists)

Support in structuring commercial offers (bundled) into Manitou’s IT systems

Oversee the deployment of Wet Sales (Connected Solutions, Sales Financing, Extended Warranty and Attachments) and more in general the sales of services (Rental, Digital Offers…): by defining for every service the Value Proposition, the targeted customers, the sales arguments, and the commercial launching plan. Contribute to the definition of the targets with the Regions, ensure the Regional correspondents are trained, and capable to execute on the deployment plan, monitor and analyze results and propose corrective and/or incremental actions.

Define the core models of the strategy to develop the sales of Manitou products into new markets: analysis of local solutions at date, presentation of our products, comparison with the local incumbent highlighting our outstanding benefits, training to the subsidiary, creation and execution of a development plan for the distribution network, for the market awareness, for the supply of the product….

Act as a center of expertise level 2 (level 1 being the field/subsidiaries and level 3 being Global Offers) for all the services promoted by Manitou.

Act as a go between Global Offers and the Regions in the field, ensuring the cascading of information and knowledge top down as well as the feedback from the field bottom up

In the long run, concentrate the reflexion of Manitou Group and its stakeholders in whichever department they may be (Marketing, Regions, Category Managers, Customer experience), on transversal and strategic items of Commercial issues like the Future of the Dealership, the Future of Distribution, CRM, etc. Produce the related Road Maps.

EXPERIENCE & SKILLS:Master Degree or Engineer, your background is set on a minimum of 10-15 years in managing sales teams, services, after sales and/or financing, at the highest levels. Proven track record of target setting and results achievement. Experience in international contexts.

The knowledge of distribution networks is a plus, especially if related to equipment manufacturing in Agriculture or Construction or Material Handling

Experience of CRM and other tool

Fluency in English. French recommended

Customer oriented, Analytical skills, Planning and Execution, Strategic and Out of the box thinking, open to new concepts and early adopter of new technologies and business practices, by going from data/practice to ideas and concepts

Ability to influence and persuade teams to align goals, drive target setting, and ensure the Sales Excellence voice is heard. You have an entrepreneurial spirit, and feel capable to drive change as well as continuous improvement to deploy Commercial Excellence Value Proposition

What does MANITOU Group offer? Above local legal requirements, of course

A high level position in our organisation, an international context, with a total package above 90k set on base salary, individual bonus, collective bonus, additional retirement plan.

Work location : Ancenis, France, Loire Atlantique, with 2 days remote per week, and International Travel Requirements approx 40%To learn more about Manitou Group, click here

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Location(s)

France - Ancenis

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